Conversion rate optimization with Vaimo

In today’s fiercely competitive online environment, success hinges on more than just meeting customer expectations—it’s about surpassing them. As consumer preferences evolve rapidly, businesses must adapt by delivering tailored experiences that resonate with each individual.

Conversion Rate Optimization (CRO) is the key to this personalized excellence. By leveraging data insights, businesses can delve deep into customer preferences, behaviors, and purchasing habits. Armed with this knowledge, you can fine-tune your products, services, and marketing strategies to connect with your audience on a personal level, fostering stronger relationships and driving enhanced loyalty.

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What is conversion rate optimization (CRO)?

Conversion rate optimization (CRO) is the process of improving the effectiveness of a website or landing page to increase the percentage of visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form.

Our work

  • Calex

    Calex is a market leader in decorative lighting and Europe’s biggest brand in WiFi SMART Home, based in the Netherlands and established as a brand…

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  • Image of laptop screen featuring Runnings website


    Runnings is a privately held retailer selling an extensive selection of pet supplies and sporting goods, including hunting and fishing equipment, clothing and footwear, lawn…

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  • Discovery for Tarkett

    Tarkett Group is a leader in the flooring industry and sport surfaces industry, with over 140 years of experience, and works with other top flooring…

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How does conversion rate optimization work?

  • Conversion Rate Optimization (CRO) works by systematically analyzing the various elements of a website or digital platform.
  • Data on user behavior is gathered through tools like website analytics, heatmaps, and user session recordings.
  • The data is then analyzed to pinpoint bottlenecks, friction points, and areas of drop-off in the conversion funnel.
  • Based on these insights, hypotheses are formulated to test different changes or optimizations.
    Changes may include redesigning the layout, rewriting copy, simplifying the checkout process, or adding social proof elements.
  • These changes are implemented and tested using A/B testing, multivariate testing, or other experimental methods.
  • The goal is to continuously improve the user experience and maximize the likelihood of converting visitors into customers, ultimately driving business growth and revenue.


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Key benefits of conversion rate optimization

CRO helps businesses maximize the value of their existing website traffic by converting more visitors into customers or leads, ultimately leading to higher revenue.


By increasing conversion rates, businesses can achieve a higher return on investment (ROI) from their marketing efforts and website optimization initiatives.

CRO involves optimizing website usability, design, and functionality, which results in a better overall user experience for visitors, leading to increased satisfaction and loyalty.

Through CRO testing and analysis, businesses gain valuable insights into user behavior, preferences, and pain points, which can inform future marketing and product development strategies.

Businesses that effectively optimize their conversion rates have a competitive advantage in the market, as they can attract and retain more customers than their competitors who may not prioritize CRO.

CRO techniques such as optimizing checkout processes and reducing friction points can help reduce cart abandonment rates, leading to more completed purchases and increased revenue.

A well-optimized website that provides a seamless and intuitive user experience builds trust with visitors, increasing the likelihood of them completing desired actions and returning in the future.

CRO strategies can be scaled and applied across various pages and channels of a website, allowing businesses to continually improve and optimize their conversion rates over time as their business grows.

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Conversion rate optimization (CRO) is the process of improving the percentage of website visitors who complete a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form.

Conversion rate is typically measured by dividing the number of conversions (e.g., purchases, sign-ups) by the total number of visitors to a website or landing page, and then multiplying by 100 to get a percentage.

Common CRO techniques include A/B testing, which involves comparing two versions of a webpage to see which one performs better; optimizing website usability and design; improving website load times; and using persuasive copywriting and calls-to-action.

The timeframe for seeing results from CRO efforts can vary depending on factors such as the complexity of the website, the volume of traffic, and the magnitude of changes being tested. In general, however, businesses may start to see improvements within a few weeks to a few months of implementing CRO strategies.

Commonly used tools for CRO include website analytics platforms like Google Analytics, A/B testing tools like Optimizely or VWO, heatmapping tools like Hotjar, and user feedback tools like Qualaroo or SurveyMonkey.

Conversion rate optimization is an ongoing process rather than a one-time task. It should be performed regularly to identify areas for improvement, test new ideas, and continuously optimize the user experience to maximize conversions.

Key metrics to track in CRO include conversion rate, bounce rate, average session duration, average order value, and cart abandonment rate. Tracking these metrics helps businesses understand how users are interacting with their website and where improvements can be made.

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Is CRO right for you?

CRO is right for your business if you answer yes to the following questions:

  • Are you looking to improve the effectiveness of your website or digital platform?
  • Do you want to increase the number of visitors who take a desired action on your website, such as making a purchase or filling out a contact form?
  • Are you interested in maximizing the return on investment (ROI) from your existing website traffic?
  • Do you want to better understand your customers’ behavior and preferences to tailor your website to their needs?
  • Are you seeking to enhance the user experience on your website to improve customer satisfaction and loyalty?
  • Are you committed to data-driven decision-making and willing to invest resources in conversion rate optimization efforts?
  • Are you interested in achieving long-term, sustainable growth for your online business?
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How Vaimo can help

At Vaimo, we understand the significance of optimizing your conversion rates to drive business growth. With over 15 years of expertise in ecommerce, we’re committed to helping you uncover the full potential of your online platform.

Here’s how we optimize your conversion rate:

  • We work closely with you to understand your business objectives, current conversion metrics, and target audience.
  • We assist you in developing a comprehensive CRO strategy, covering aspects such as user experience, design, content, and functionality.
  • We handle the entire implementation process, ensuring a seamless integration of CRO techniques into your existing website or digital platform.
  • Our experts provide continuous support, monitoring, and optimization to ensure your CRO efforts remain effective and adaptive to changing market trends.

Take the next step towards maximizing your online potential. Contact us today to explore how our conversion rate optimization solutions can drive tangible results for your business.

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