First-Party Data Strategy: Trends and Tips in 2023
As brands prepare for the phasing out of third-party cookies, the marketing landscape will change. The emphasis on privacy and data regulations will only grow, and third-party data and cookies will soon be a thing of the past. Marketers can rely on something other than customer purchase history, social media profiles and website registrations are …
The Importance of Seamless Online Returns
No ecommerce business likes returns, for obvious reasons. You thought an item was sold, but then you end up not only getting it back, but also having to cover all or part of the costs for the return. Returns can be demoralizing and frustrating, and also costly. In fact, ecommerce returns have grown into one …
Multi-Brand Strategy: Top Trends and Benefits in 2023
While companies like GAP, P&G, and Facebook operate in different business categories, they have one characteristic in common—they are all large multi-brand companies.
D2C Ecommerce Strategies for Alcohol Brands in 2023
Loosening regulations and shifting consumer purchasing behaviors have many alcohol brands looking to enact a D2C ecommerce model.
Vaimo Named Contentful Gold Partner
Stockholm, Sweden, Dec. 1, 2022 — Vaimo, a full-service omnichannel partner and world-leading ecommerce and customer experience agency, achieved Contentful’s highest partner tier, Gold Partner. Contentful is a leading composable content platform that unlocks the power of digital content and transforms it into a strategic business asset. Vaimo first announced its partnership with Contentful in …
Immersive CX with Online Pop-Up Shops
Want to create a buzz about your brand or online store? Look no further than pop-up shops—a way to connect with your customers and experiment with new tech.
User Journeys and How They Improve Your Design
We’ve got an incredible selection of tools and methods today to understand our customers deeply. The concept of the modern user experience (UX) and customer experience (CX) has allowed ecommerce stores to develop new levels of immersive shopping experiences and engagement with brands.
7 Keys to an Effective Ecommerce Content Strategy
Are you using all seven keys to drive an effective ecommerce content strategy? Discover our keys to success, along with a step-by-step guide to setting up your ecommerce content strategy.
AI in Ecommerce: Use Cases and How to Get Started
When you think of artificial intelligence (AI), it’s easy to think of science fiction. You may think AI still belongs in the future, but in reality, most people encounter it many times a day. AI in ecommerce is a revolutionary tool changing the landscape of online shopping.
The Secret to Success on Black Friday – Webinar 2022
The stakes are high on Black Friday — one misstep could lead to a loss of six months worth of sales. Having a Black Friday plan is critical to solving the Black Friday puzzle and is one of the key areas where focus is crucial and mistakes can be avoided. In this Black Friday webinar, Nicholas Bennett, …
What is a Dark Store? How To Make It Work For You
“Dark Store” has a rather sinister and almost dystopian ring to it. In reality, it represents one of the many bright ideas and concepts that helped numerous retail businesses stay afloat during the pandemic.
What is Social Commerce? 13 Tactics to Get Started
Social commerce is a veritable pot of gold at the end of the ecommerce rainbow for brands and retailers. From TikTok Commerce to Instagram Checkout, every major social platform is trying to attract users and get them to start spending in-app. The new way to shop is another channel that ecommerce companies can use to …