graph comparing first-party data strategies

First-Party Data Strategy: Trends and Tips in 2023

As brands prepare for the phasing out of third-party cookies, the marketing landscape will change. The emphasis on privacy and data regulations will only grow, and third-party data and cookies will soon be a thing of the past. Marketers can rely on something other than customer purchase history, social media profiles and website registrations are …

December 29, 2022
seamless returns graph

The Importance of Seamless Online Returns

No ecommerce business likes returns, for obvious reasons. You thought an item was sold, but then you end up not only getting it back, but also having to cover all or part of the costs for the return. Returns can be demoralizing and frustrating, and also costly. In fact, ecommerce returns have grown into one …

December 22, 2022
worldwide leading brands graph

Multi-Brand Strategy: Top Trends and Benefits in 2023

While companies like GAP, P&G, and Facebook operate in different business categories, they have one characteristic in common—they are all large multi-brand companies.

December 16, 2022
Infographic showing D2C alcohol sales

D2C Ecommerce Strategies for Alcohol Brands in 2023

Loosening regulations and shifting consumer purchasing behaviors have many alcohol brands looking to enact a D2C ecommerce model.

December 8, 2022
Image illustrating the partnership between Vaimo and Contentful.

Vaimo Named Contentful Gold Partner

Stockholm, Sweden, Dec. 1, 2022 — Vaimo, a full-service omnichannel partner and world-leading ecommerce and customer experience agency, achieved Contentful’s highest partner tier, Gold Partner. Contentful is a leading composable content platform that unlocks the power of digital content and transforms it into a strategic business asset. Vaimo first announced its partnership with Contentful in …

December 1, 2022
Image for online pop up shops featuring popcorn.

Immersive CX with Online Pop-Up Shops

Want to create a buzz about your brand or online store? Look no further than pop-up shops—a way to connect with your customers and experiment with new tech.

November 15, 2022
User Journeys blog post image

User Journeys and How They Improve Your Design

We’ve got an incredible selection of tools and methods today to understand our customers deeply. The concept of the modern user experience (UX) and customer experience (CX) has allowed ecommerce stores to develop new levels of immersive shopping experiences and engagement with brands.

November 1, 2022
7 Keys to an Effective Ecommerce Strategy

7 Keys to an Effective Ecommerce Content Strategy

Are you using all seven keys to drive an effective ecommerce content strategy? Discover our keys to success, along with a step-by-step guide to setting up your ecommerce content strategy.

October 31, 2022
Abstract image with title "AI in Ecommerce."

AI in Ecommerce: Use Cases and How to Get Started

When you think of artificial intelligence (AI), it’s easy to think of science fiction. You may think AI still belongs in the future, but in reality, most people encounter it many times a day. AI in ecommerce is a revolutionary tool changing the landscape of online shopping.

October 12, 2022

The Secret to Success on Black Friday – Webinar 2022

The stakes are high on Black Friday — one misstep could lead to a loss of six months worth of sales. Having a Black Friday plan is critical to solving the Black Friday puzzle and is one of the key areas where focus is crucial and mistakes can be avoided. In this Black Friday webinar, Nicholas Bennett, …

October 10, 2022
Dark Store

What is a Dark Store? How To Make It Work For You

“Dark Store” has a rather sinister and almost dystopian ring to it. In reality, it represents one of the many bright ideas and concepts that helped numerous retail businesses stay afloat during the pandemic.

November 8, 2022
What is Social Commerce? 13 Tactics to Get Started

What is Social Commerce? 13 Tactics to Get Started

Social commerce is a veritable pot of gold at the end of the ecommerce rainbow for brands and retailers. From TikTok Commerce to Instagram Checkout, every major social platform is trying to attract users and get them to start spending in-app. The new way to shop is another channel that ecommerce companies can use to …

September 29, 2022

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