inriver PIM: Drive growth with better product experiences

Inriver PIM helps you maximize your revenue potential by providing accurate product information across all customer touchpoints. With the rise of omnichannel commerce, you’re able to reach buyers in any market. However, if you don’t manage product information properly, it can become a liability instead of an asset. In order to gain market share, deliver an exceptional customer experience, and drive revenue, it is essential to ensure accurate and up-to-date product information.

What is inriver PIM?

Inriver PIM is a product information manager (PIM) system that has been helping businesses store, organize, edit, and distribute product information from one platform since 2007.

Personalized experiences to drive your business growth

Created for users but secure enough for IT teams, inriver thrives at producing best-in-class product experiences. Give your customers the full experience of your products, in every channel. Flourishing in today’s digital world means delivering an exceptional yet consistent customer experience across every touchpoint, catalog, and marketplace. Whether your digital business is B2C, B2B, D2C or anything else, all customers expect a tailored experience. Inriver Product Information Management (PIM) powers every moment of those experiences.

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inriver named a strong performer in the Forrester Wave

inriver was named a Strong Performer in their debut in the Forrester Wave™: Product Information Management, Q2 2021. The Forrester Wave evaluated the top 10 vendors in PIM based on 15 criteria.

According to the Forrester Wave report, inriver PIM creates value through user efficiency, data insights, and collaboration. It has a strong regional ecosystem, with a partner network that ranges from smaller specialized agencies to global giants like Accenture and Salesforce. With over 500 customers as of 2021, inriver is one of the smallest vendors in the Forrester Wave, but continues to pursue a land-and-expand growth strategy. inriver is particularly strong in the PIM needs most important to marketers: enrichment, distribution, and optimization.

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Our work

  • BAUHAUS Sweden

    BAUHAUS Sweden

    BAUHAUS offers the industry’s biggest selection of quality tools and materials for home improvement. With a focus on effective customer service with knowledgeable staff, both…

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  • Vaimo & Bjorn Borg eCommerce site

    Björn Borg

    Björn Borg was founded in 1997 under the same namesake as the Swedish tennis legend. Starting with underwear, the company is today a global brand…

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  • Goodridge Vaimo Ecommerce


    Goodridge is the world’s leading manufacturer of performance fluid transfer systems. It operates in the OEM, automotive, motorcycle, motorsport, defence and specialist industrial sectors. Goodridge…

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Vaimo & inriver

We deliver solutions on the inriver PIM platform for B2B, B2C, and D2C businesses. Inriver PIM provides your digital commerce business with the foundational technology for omnichannel success. Reach more customers with engaging product stories with a single SaaS PIM solution. The inriver PIM is intuitive, easy to use, and secure.

inriver PIM solution


Product data resides in many different areas across your organization, and data can also flow in from your suppliers. Inriver simplifies the procedure of onboarding product data from any source by providing a single source of truth for your product content. Integrate internal and external inputs with speed and ease, with inriver.


Bring your products to life with enriched product content, optimized product details and relevant information. Inriver allows you to create magic, by giving you the tools to craft stellar product stories. Meet the needs of your customers by providing content in different languages for an omnichannel experience. Meet regulatory and safety requirements by housing all of your content centrally and managing it productively. Inriver simply helps you run your organization smoothly, and efficiently.


Reach your customers wherever they may be, and give them a consistent and engaging customer experience. Simplify your content distribution across an unlimited array of channels, including in-store, online, mobile, print, online retailers, marketplaces, distributors, data pools, and more. Share content rapidly with inriver’s product data syndication capabilities. Deliver content right the first time around with curated templates, which allows you to comply with different channel requirements seamlessly. Additionally, allow your resellers to effortlessly access, search, and download specific, approved product information via a self-service portal.


With inriver, you will receive the chance to get a bird’s eye view of your products. You’ll understand who your sellers are on each marketplace, and if any of your products are out-of-stock on any of your reseller channels. Stay on top of price fluctuations, promotions, and trends for every single product, including those of your competitors. Increase conversions and stay ahead of competitors by ensuring your products stay in stock and by keeping up with promotions on the market.

Reach out to our experts at Vaimo and let’s discuss how inriver PIM can take your business to the next level.

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