Goodridge is the world’s leading manufacturer of performance fluid transfer systems. It operates in the OEM, automotive, motorcycle, motorsport, defence and specialist industrial sectors. Goodridge has manufacturing and distribution operations in the UK, USA, Mexico and Europe.
A Strategic Roadmap
As a manufacturing company, Goodridge wanted to explore the opportunities and challenges in launching its own eCommerce platform. And being relatively new to eCommerce, Goodridge needed to understand how an eCommerce solution would impact the business—from organisational change to its customer experience. Getting a comprehensive view of the business case, dependencies and constraints was necessary for the company to be able to map out its requirements and expected outcomes. Vaimo partnered with Goodridge to define its strategy and roadmap for embarking on this programme of digital transformation.
- Digital Maturity Assessment
- Onsite interviews
- Inspirational workshops
- Executive workshops
- Digital Strategy
- Digitalisation roadmap
Outcomes & Results
- A comprehensive understanding of what, why and how Goodridge should proceed with its digitalisation journey
- Alignment of stakeholders internally around a unified digital vision for the company
- A pragmatic roadmap for project and activities, including timing and dependencies
Vaimo, with a careful and professional analysis of our resources, has allowed us to understand precisely at what level our project was sustainable, saving time and money in activities that we would not have been able to manage otherwise.Damiano Lo Giudice
Head of Performance and Motorsport EMEA&A
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