Efficient eCommerce systems
Björn Borg’s aim was to improve the navigation and ease of use of its eCommerce site for customers as well as improving cost-effectiveness and management capabilities for the in-house development team. It needed to add functionality to the site, simplify the check-out process and drive online sales growth.
Smooth and frictionless shopping
Björn Borg's view that eCommerce is strategically important to total sales came true during the COVID-19 pandemic. When their stores shut down, Björn Borg's eCommerce site mitigated a decline in sales. Ecommerce grew 77%, allowing the company to celebrate a 4.4% sales increase in Q2 of 2020 compared to Q2 of 2019. Vaimo's solutions assisted in this growth through numerous critical features: a new product filtering functionality; the option to select various colours when viewing clothing items; developed the functionality for displaying related items on product pages; a simplified checkout process, which is now only one step; and a cross-selling functionality added to the checkout page. The localisation of currency and languages simplifies the overall purchasing experience, giving customers the chance to checkout quickly and avoid undue stress.
“Vaimo’s competent and skilled back and front end developers contributed a great deal to the project through their skills and very relevant recommendations. They demonstrated a high level of commitment and availability throughout the project.”
Jonas Lindberg Nyvang
Marketing & Communication Manager
Reaching new eCommerce heights
Björn Borg presented Vaimo with multiple challenges. Their previous site was not user-friendly, and the check-out process required navigation through a number of screens—a problem that may have contributed to cart abandonment. Vaimo improved the layout, navigation and design of the website significantly. Vaimo also developed one-step checkout-process and enhanced the ability to manage ongoing web development in-house. Development started in March 2012, and the new site launched at the end of August 2012.
- Magento Commerce 2 Upgrade
- Multi-Option Filtering
- Up-sell on Product Page
- One-step checkout
- Cross-sell on checkout page
Want to accelerate your online sales?
Vaimo builds digital experiences to help your business drive online sales and growth. Get the competitive edge today by partnering with our team of knowledgable commerce experts whose number one aim is to help your business succeed.Get in touch