Björn Borg

Björn Borg is a global firm, established in 1997, producing and selling underwear, loungewear, socks, swimwear, sportswear, footwear, bags and fragrances.

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Areas
B2C
Features
Magento Commerce

Efficient eCommerce systems

Björn Borg’s aim was to improve the navigation and ease of use of its eCommerce site for customers as well as improving cost-effectiveness and management capabilities for the in-house development team. It needed to add functionality to the site, simplify the check-out process and drive online sales growth.

Vaimo & Bjorn Borg eCommerce site
50%
Increase in conversion rate
15%
Decrease in cart abandonment
4000+
Visitors per day

The solution

Smooth and frictionless shopping

Though the Björn Borg eCommerce site delivers a relatively small proportion of the company’s total turnover at this stage, the company views it as a strategically important part of total sales. Vaimo created a new product filtering functionality; added the option to select various colours when viewing clothing items; developed the functionality for displaying related items on product pages; simplified the checkout process, which is now only one step; and also added cross-selling functionality to the checkout page. The localisation of currency and languages simplifies the overall purchasing experience.

“Vaimo’s competent and skilled back and front end developers contributed a great deal to the project through their skills and very relevant recommendations. They demonstrated a high level of commitment and availability throughout the project.”

Jonas Lindberg Nyvang

Marketing & Communication Manager

Vaimo & Bjorn Borg eCommerce site

Reaching new eCommerce heights

Björn Borg presented Vaimo with multiple challenges. Their previous site was not user-friendly, and the check-out process required navigation through a number of screens—a problem that may have contributed to cart abandonment. Vaimo improved the layout, navigation and design of the website significantly. Vaimo also developed one-step checkout-process and enhanced the ability to manage ongoing web development in-house. Development started in March 2012, and the new site launched at the end of August 2012.

Vaimo & Bjorn Borg eCommerce site

Features implemented

  • Magento Commerce 2 Upgrade
  • Multi-Option Filtering
  • Up-sell on Product Page
  • One-step checkout
  • Internationalisation
  • Cross-sell on checkout page

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