Björn Borg

Björn Borg is a global firm, established in 1997, producing and selling underwear, loungewear, socks, swimwear, sportswear, footwear, bags and fragrances.

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Magento Commerce

Efficient eCommerce systems

Björn Borg’s aim was to improve the navigation and ease of use of its eCommerce site for customers as well as improving cost-effectiveness and management capabilities for the in-house development team. It needed to add functionality to the site, simplify the check-out process and drive online sales growth.

Vaimo & Bjorn Borg eCommerce site
Increase in conversion rate
Decrease in cart abandonment
Visitors per day

The solution

Smooth and frictionless shopping

Though the Björn Borg eCommerce site delivers a relatively small proportion of the company’s total turnover at this stage, the company views it as a strategically important part of total sales. Vaimo created a new product filtering functionality; added the option to select various colours when viewing clothing items; developed the functionality for displaying related items on product pages; simplified the checkout process, which is now only one step; and also added cross-selling functionality to the checkout page. The localisation of currency and languages simplifies the overall purchasing experience.

“Vaimo’s competent and skilled back and front end developers contributed a great deal to the project through their skills and very relevant recommendations. They demonstrated a high level of commitment and availability throughout the project.”

Jonas Lindberg Nyvang

Marketing & Communication Manager

Vaimo & Bjorn Borg eCommerce site

Reaching new eCommerce heights

Björn Borg presented Vaimo with multiple challenges. Their previous site was not user-friendly, and the check-out process required navigation through a number of screens—a problem that may have contributed to cart abandonment. Vaimo improved the layout, navigation and design of the website significantly. Vaimo also developed one-step checkout-process and enhanced the ability to manage ongoing web development in-house. Development started in March 2012, and the new site launched at the end of August 2012.

Vaimo & Bjorn Borg eCommerce site

Features implemented

  • Magento Commerce 2 Upgrade
  • Multi-Option Filtering
  • Up-sell on Product Page
  • One-step checkout
  • Internationalisation
  • Cross-sell on checkout page

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