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Unless you are a shoe-selling, car salesman, you might not know that Volvo Cars and Nike share the same direct-to-consumer ambitions for the upcoming decade. Both global firms have accelerated their goal to have 50% of their revenue come from digital sales by 2025. It might sound strange that a car manufacturer is pushing for …

On September 30th, Nicholas Bennet, Head of Operations at Vaimo, hosted a webinar to help you prepare your Black Friday operations before the big day. In this article, we will summarise the main topics and take a sneak peek at some of Nick’s advice given during the webinar.

In the current business landscape, customers and store clerks have disappeared from storefronts. Do you have a virtual store clerk ready to help your potential client? To bring your brand, product, and service to customers, you must now go to them with conversational commerce.

In this turbulent year, the 2020 peak sales season could surpass all previous sales records. A large proportion of retailers already saw numbers that exceeded their 2019 Black Friday results after COVID-19 hit. For example, eCommerce shopping levels during April to May 2020 were 7% higher than what retailers saw during the 2019 holiday season …

On the run-up to Black Friday, UX could be the difference-maker for your eCommerce site to convert leads into customers.

We’re delighted to introduce our new PIMometer Insights Report. This exclusive report is based on the findings of Vaimo’s PIMometer with expert commentary from Vaimo’s Tommy Essenholm and Akeneo’s John Evans. It highlights merchants’ main product information challenges and actionable advice that you can start using immediately. If you’re new to the PIMometer, it’s an online survey that asks …

For the fourth year running, Adobe has been named a Leader in the Gartner Magic Quadrant for Digital Commerce.

Welcome to Step 5 of the digital strategy roadmap planning. In our previous article, we explained how to identify the key themes for your digital roadmap. We also discussed evergreen lanes and the importance of tying your KPIs back to these themes to measure success.

We’re delighted to announce our brand new upcoming webinar brought to you by Vaimo and our partner Giosg to discuss the fast-approaching sales season.

One thing’s clear regarding Black Friday 2020, the biggest shopping day of the year will mainly take place on laptops, phones, and tablets. No elbowing shoppers will jostle for their cherished items in shopping malls in 2020.

We’re delighted to introduce our brand new webinar series brought to you by Vaimo and our partner Akeneo. Throughout September, the brightest minds in the product information space will be broadcasting directly to your speakers as we tackle the leading product data challenges. The webinar findings are based on the results of Vaimo’s Pimometer Ⓡ …

Cybercrime is rising at an alarming rate. Recent reports from the Office of National Statistics point to an unprecedented double-digit annual increase of 23%. Elsewhere, Risk Based Security’s 2019 Year End Report found a 284% increase in exposed records for 2019 compared to 2018—with the total number of exposed records topping 15.1 billion. You only …