The Nic. Christiansen Group
The Nic. Christiansen Group (NCG) is one of the leading players in the Scandinavian automotive industry, with operations in Denmark, Norway, Sweden, Finland and the Baltic States. NCG manages the import of Jaguar Land Rover in Scandinavia under the British Car Import heading.
Reaching new customers
When Jaguar’s I-PACE model was first presented to the Norwegian market in November 2016, there was significant consumer interest shown in Jaguar’s first all-electric car with deposits being put down for what at this stage was a concept. It was clear to British Car Import that their six retail dealers in Norway would have a huge bottleneck of interested customers to prioritise once the car was available.
British Car Import therefore needed a solution to further qualify customers’ potential interest. This would allow customers to formally register their interest in the I-PACE. Therefore, the brief to NCG Online and Vaimo was to create a conversion website with the look and feel of an eCommerce store, in order to bring the customer as close to a real purchase situation as possible. British Car Import wanted a site that at its core was easy and intuitive to use, and that would also give customers a feeling of really committing to the purchase of the car, without actually fulfilling the transaction online. It was also critical that a platform was delivered as quickly as possible in order to match pre-launch timing and be available for the pre-launch campaign peak period.
Delivered in time
“The design process for this project began in November 2017, with the site going live on March 1st 2018. So in this very short timescale, Vaimo managed to take our idea and transform it into a fully-fledged conversion site. We’re incredibly happy with the service provided by Vaimo and the fact that we were able to get this site live so quickly.“
Morten Stig Hansen, Online Business Partner, British Car Import
“The process of working with Vaimo on this site went very well—communication was efficient and decisions were made quickly. This is exactly the type of agile response we needed from a solution partner in making this project happen. We simply could not have launched the site in this timescale without Vaimo’s insightful and collaborative approach.“
Future: New eCommerce platforms
Given the ease of implementation and initial results, goals for the short-term include creating similar eCommerce sites for the rest of the British Car Import models. And from a longer-term perspective, NCG Online wants to look at expanding their eCommerce operations so that all brands under their umbrella can benefit from the features that a digital platform provides.
- Tailored solution built on Magento 2
- Ability to pick car colour and dealer
- Vaimo Content Management System
- Select more than one payment method
- Use of KnockoutJS on steps 2 and 3
- Integration to EASI’R CRM
- Continuous progress bar
- Intuitive walk through design
- Custom-built features and modules
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