Proactiv+

Proactiv+ is a skin care brand with a three-step cleansing programme specifically designed to reduce acne and improve the overall condition of skin. Proactiv+ was originally launched by Guthy-Renker, a direct-response marketing company based in California.

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Areas
B2C
Features
Magento Commerce

A fresh eCommerce site

Guthy-Renker’s Proactiv+ online shop was formerly based on hard-coded inflexible templates that affected the stability of the site. They wanted to move to a responsive-driven design to address a mainly mobile focused target group, improve the customer experience and make the site more easily manageable internally.

110%
Increase in organic search
125%
Increase in transactions on mobile
155%
Increase in revenue on mobile

Comparing Mar - Aug 2016 to Aug 2015 - Feb 2016

The solution

An omnichannel-first solution

Vaimo built the new Proactiv+ site from scratch after an initial migration to Vaimo’s infrastructure to improve site performance. The heart of the project was crafting a tailored, consumer-first user journey that easily leads shoppers through three simple steps to assemble their skin-care kits and reach a one-page checkout. While users used to begin their journey on mobile and switch to desktop before checkout, they now complete their transactions on mobile and conversion rates have soared as a result.

“Vaimo created a web shop that is 100% driven towards increasing conversion rates through the roof with a tailored user journey that allows our customers to effortlessly put together their Proactiv+ kits and check out on their mobile or tablets.”

Sandy Pattisson

Systems and Operations Director at The Proactiv Company

Vaimo & Proactiv+ online store

On budget, on time

Guthy-Renker was very satisfied with the project from the beginning, as the cooperation between the teams on each side got off to a great start and continued well throughout the project. Vaimo’s UX designer used Invision, a tool that allowed him to regularly post web pages in progress on to a shared platform instead of conducting time-consuming meetings. This meant that both teams could interact on one platform and Guthy-Renker’s team could comment and discuss designs during the development phase.

Vaimo & Proactiv+ online store

Features implemented

  • Unique user journey for the kit
  • Bundle production creation on fly
  • Vaimo CMS
  • Rich content
  • Integration with proprietary systems
  • Fully responsive
  • dotdigital’s email marketing

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