Business area

B2C, Customer experience optimization

Platform

Adobe Commerce, Dotdigital

Region

Europe

Industry

Cosmetics and health

A fresh eCommerce site

Guthy-Renker’s Proactiv+ online shop was formerly based on hard-coded inflexible templates that affected the stability of the site. They wanted to move to a responsive-driven design to address a mainly mobile focused target group, improve the customer experience and make the site more easily manageable internally.

Vaimo Proactiv
Vaimo & Proactiv+ online store

110%

Increase in organic search

125%

Increase in transactions on mobile

155%

Increase in revenue on mobile

Comparing Mar - Aug 2016 to Aug 2015 - Feb 2016

The solution

An omnichannel-first solution

Vaimo built the new Proactiv+ site from scratch after an initial migration to Vaimo’s infrastructure to improve site performance. The heart of the project was crafting a tailored, consumer-first user journey that easily leads shoppers through three simple steps to assemble their skin-care kits and reach a one-page checkout. While users used to begin their journey on mobile and switch to desktop before checkout, they now complete their transactions on mobile and conversion rates have soared as a result.

“Vaimo created a web shop that is 100% driven towards increasing conversion rates through the roof with a tailored user journey that allows our customers to effortlessly put together their Proactiv+ kits and check out on their mobile or tablets.”

Sandy Pattisson

Systems and Operations Director at The Proactiv Company

On budget, on time

Guthy-Renker was very satisfied with the project from the beginning, as the cooperation between the teams on each side got off to a great start and continued well throughout the project. Vaimo’s UX designer used Invision, a tool that allowed him to regularly post web pages in progress on to a shared platform instead of conducting time-consuming meetings. This meant that both teams could interact on one platform and Guthy-Renker’s team could comment and discuss designs during the development phase.

Vaimo & Proactiv+ online store

Features implemented

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At Vaimo, our team of commerce experts takes your vision and turns it into reality. Combining the best in strategy, design and technology, we build digital experiences to grow your online sales, increase brand loyalty and drive revenue.

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