Proactiv+ is a skin care brand with a three-step cleansing programme specifically designed to reduce acne and improve the overall condition of skin. Proactiv+ was originally launched by Guthy-Renker, a direct-response marketing company based in California.
A fresh eCommerce site
Guthy-Renker’s Proactiv+ online shop was formerly based on hard-coded inflexible templates that affected the stability of the site. They wanted to move to a responsive-driven design to address a mainly mobile focused target group, improve the customer experience and make the site more easily manageable internally.
“Vaimo created a web shop that is 100% driven towards increasing conversion rates through the roof with a tailored user journey that allows our customers to effortlessly put together their Proactiv+ kits and check out on their mobile or tablets.”Sandy Pattisson
Systems and Operations Director at The Proactiv Company
On budget, on time
Guthy-Renker was very satisfied with the project from the beginning, as the cooperation between the teams on each side got off to a great start and continued well throughout the project. Vaimo’s UX designer used Invision, a tool that allowed him to regularly post web pages in progress on to a shared platform instead of conducting time-consuming meetings. This meant that both teams could interact on one platform and Guthy-Renker’s team could comment and discuss designs during the development phase.
- Unique user journey for the kit
- Bundle production creation on fly
- Vaimo CMS
- Rich content
- Integration with proprietary systems
- Fully responsive
- dotdigital’s email marketing
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