Modern customers expect to interact with digital businesses through a diverse handful of channels, whether it’s a physical store, a kiosk, or an app, social media, online customer support, loyalty solutions, and more. These customer touchpoints often change or evolve, whether a certain channel grows in importance or capability, or an altogether new channel springs up and replaces an older one.
In any case, customers anticipate a consistent experience personalized to their needs across all channels. This requires a deep customer understanding, and the foresight to create the right experiences at the right place and time, regardless of the channel in question.
COMPOSABLE ARCHITECTURE – FLEXIBLE AND LIGHTWEIGHT
In a personalized ecommerce experience, every single channel and touchpoint would require duplication of a great deal of data or reimplementation of most functionality involved. Generally, digital businesses would import data and logic from other systems into their commerce system, and only then could their ecommerce system utilize the information. The rapid change and digital evolution place immense pressure on the backbone of technology architecture.
The concept of composable architecture is designed to address these challenges and support the constantly evolving needs of a modern business. As architecture becomes larger, more complex and business-critical by the day, it’s high time to consider composable architecture.
WHAT IS COMPOSABLE ARCHITECTURE?
Composable architecture allows you to select and customize best-of-breed tools and functionality to address specific business needs without being tied to the features of a single platform, or to the plugins available in a single platform’s ecosystem.
COMPOSABLE ARCHITECTURE VS HEADLESS COMMERCE
To describe composable architecture, we must differentiate between the terms “headless” and “composable.”
A headless system does not contain a “head” or a presentation layer that end-users interact with. Instead, the system relies on another software to provide the presentation layer on its behalf. Headless systems generally use APIs as their “interface,” and the other system that provides the presentation layer utilizes these APIs to access and update information in the headless system.
Composable refers to headless systems that are made to be composed together with other headless services or systems to provide a set of functionality. The headless nature of systems, specifically the APIs they offer, make composing systems together easier than if all that functionality needed to be reimplemented in a single system along with the necessary data integrations.
of new commerce capabilities will be integrated as API-centric SaaS services by 2023
of organizations that have adopted a composable approach will outpace competitors by 2023
Composable architecture grants you the freedom to choose the tools, functionalities, and features you need without building your solution from scratch. This approach supports a light, flexible and agile architecture that allows your business to adjust to new market opportunities, adapt to the future, and scale consistently.
Composable architecture empowers your business with more options to drive conversions than a traditional ecommerce solution. With a more flexible working environment, developers and business owners can easily work together to craft tailored customer experiences, which opens the doors for increased revenue.
Selecting your digital commerce setup is a critical financial decision that will affect your business in the long term. With composable architecture, you will save substantially on resources, from hosting and product licenses, to the maintenance of your site. Because composable architecture allows you to tailor your storefront and take advantage of consumer trends, you will also save time.
The digital commerce landscape is dynamic, with new innovative technologies that promise a competitive edge, popping up daily. With traditional ecommerce systems, adding new tools can prove challenging. Composable architecture allows you to choose, integrate and use available components to take advantage of new trends — with minimal effort.
As customer needs change over time, you must adapt your digital business rapidly and continuously. You’re armed with data about the customers who visited your site and purchased from you in the past. Composable architecture allows you to leverage your data to craft a tailored and engaging customer experience to drive more sales and most importantly — keep your customers happy.
The composable architecture approach allows developers to build integrations, craft numerous sales channels, integrate third-party services, swap data between applications, and more. Real-time information can be shared among applications via APIs. Composable architecture ensures that every single functionality of a particular tool or application meets a specific business need.
Commercetools is a world-leading commerce platform built on modern MACH principles (Microservice-based, API-first, Cloud-native and Headless) and allows you to work with your commerce solution and create tailored customer experiences.
Contentful is a headless API-first content management platform where you can create, manage and publish content onto any of your digital channels.
It’s not enough to provide a decent mobile experience or a nice-looking website.
Talk to us today about how we can help you give your customers an excellent cross-platform experience that provides exactly what they need, when, and where they need it.
The field of ecommerce is constantly evolving. At Vaimo, we stay at the forefront of technical developments and continuously bring on new tools and skills as needed.
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