Modern customers expect to interact with digital businesses through a diverse handful of channels, whether it’s a physical store, a kiosk, or an app, social media, online customer support, loyalty solutions, and more. These customer touchpoints often change or evolve, whether a certain channel grows in importance or capability, or an altogether new channel springs up and replaces an older one.
In any case, customers anticipate a consistent experience personalized to their needs across all channels. This requires a deep customer understanding, and the foresight to create the right experiences at the right place and time, regardless of the channel in question.
COMPOSABLE ARCHITECTURE – FLEXIBLE AND LIGHTWEIGHT
In a personalized ecommerce experience, every single channel and touchpoint would require duplication of a great deal of data or reimplementation of most functionality involved. Generally, digital businesses would import data and logic from other systems into their commerce system, and only then could their ecommerce system utilize the information. The rapid change and digital evolution place immense pressure on the backbone of technology architecture.
The concept of composable architecture is designed to address these challenges and support the constantly evolving needs of a modern business. As architecture becomes larger, more complex and business-critical by the day, it’s high time to consider composable architecture.