Hexaplan

Founded in 1976, Hexaplan is Finland’s leading B2B office furniture store that specialises in work environments. The company provides complete interior solutions for production and social facilities, such as warehouses and offices. The Hexaplan Group includes subsidiaries in Sweden, Norway, Estonia and Latvia.

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Areas
B2B
Features
Magento Open Source

eCommerce growth and maturity

Hexaplan built their first website in 2008, but the site did not support their B2B business adequately. Individual customer prices could not be displayed, and orders had to be manually entered into the ERP system. While customers could place orders online, it involved enormous manual work, and the only payment method available was via invoice. Order confirmations were sent by hand to customers as the process was not automated. At the time, Hexaplan was not using Magento for their eCommerce needs.

Hexaplan eCommerce site
40%
Increase in visits from mobile
30%
Increase in visits from tablet
35%
Increase in average session duration

Comparing Jan - Feb 2015 to Jan - Feb 2016

The solution

Accelerated online sales

Hexaplan’s customers now enjoy an engaging user experience, along with a responsive design, optimised search engine and individual price lists. Vaimo integrated the new B2B solution to Hexaplan’s ERP system which means that all orders are automated. Because Hexaplan delivers goods from several manufacturers, Vaimo developed a drop shipping feature in Magento. Customers are also able to select their own freight companies, thereby saving money. The new site also features a live chat function that allows customers to contact customer service with questions whilst browsing the site.

Timely project delivery

Hexaplan began working with Vaimo in January 2015 and the site went live in June 2015. Hexaplan staff appreciated that Vaimo initially presented a site layout suggestion, which immediately put both teams on the same page. Hexaplan found Vaimo’s team very professional and thorough with their explanation of what could and could not be done in the scope of the project. The timely delivery of the solution along with a great team effort meant that Hexaplan requested the same Vaimo team to work on their daughter company site, jonson.com, and to complete the ongoing maintenance for hexaplan.fi.

Hexaplan eCommerce site

“Vaimo presented our project in a very professional manner and we found the total cost of the project more than fair. Hexaplan has daughter companies in Sweden and Norway, and we wanted to work with a partner who has presence and experience in delivering B2B eCommerce projects on Magento in those markets, and who is familiar with the special requirements of those markets. Since our products come from different manufacturers, drop shipping was imperative for us, although it is not something that Magento is generally built for. Vaimo was able to support all of our complex shipping needs and automate the process. We now have a web shop that effectively supports our B2B business.”

Mirva Enroos

Marketing Manager

Future: Site Performance Optimisation

Hexaplan wants their web shop to become even more efficient and productive in the future. The plan to generate more content for their site and implement the Vaimo Content Management System module along with extra functions. The company wishes to display their products via visual imagery and use visuals to suggest items to customers, along with hints and tips about ergonomics.

Hexaplan eCommerce site

Features implemented

  • Advanced Integrations with ERP System Microsoft Dynamics NAV
  • Multi-Warehouse (Drop Shipping)
  • Group Products with Filter
  • B2B Quick Order
  • Varnish Implementation
  • Klevu Self-Learning Search
  • Individual Customer Price Lists
  • Credit Card and Invoice Payment Options

Wondering how you can achieve these results?

Vaimo builds digital experiences to help your business drive online sales and growth. Get the competitive edge today by partnering with our team of knowledgable commerce experts whose number one aim is to help your business succeed.

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