Taking Tarkett from B2B to D2C with composable commerce
Live siteThe challenge
Tarkett, a global leader in innovative flooring solutions, found themselves at a crossroads. Despite their strong position in the B2B market, they recognized the growing importance of having a direct relationship with consumers. Tarkett engaged Vaimo for a discovery phase that laid the strategic foundation for their digital transformation.
Vaimo’s process gave Tarkett confidence that they truly understood the business before recommending any technology. By thoroughly mapping needs and guiding them through the complexities of digital transformation, Vaimo demonstrated they were the right implementation partner.
The approach
Vaimo used agile methodology that focuses on collaboration and continuous improvement. The project began with an in-depth analysis and co-creations sessions to define Tarkett’s roadmap and keep focus on the goal: a consistent brand experience with unique customer requirements for each market.
The first pilot market site launched within just nine months of conceptualization. Following this initial success, Vaimo and Tarkett established a continuous development and optimization cycle, incorporating customer feedback and market learnings into each iteration.
The solution
Vaimo delivered a comprehensive D2C ecommerce solution built on modern composable architecture. At the heart of the implementation was a flexible and scalable platform designed to support Tarkett’s ambitious growth plans across European markets.
The solution centers around several key technologies:
○ commercetools provides a flexible ecommerce foundation
○ Contentful Headless CMS empowers Tarkett’s team to create visually appealing customer experiences
○ Alokai delivers a decoupled frontend experience optimized for performance
○ Zendesk enhances customer service capabilities
○ Akeneo PIM and ERP integrations ensure that product data flows seamlessly
Stronger customer connections
Tarkett now builds direct relationships with consumers, gaining insights that inform product development and personalize the customer experience.
Unified yet flexible brand presence
The platform ensures consistent branding across markets while supporting local customizations to meet regional needs.
Faster, smarter operations
With automated workflows and integrated systems, Tarkett accelerates product launches and adapts quickly to changing market demands.
Looking ahead
The Tarkett team was glad they picked Vaimo first—before diving into tech choices. Instead of jumping straight to solutions, Vaimo started by listening and digging into the real business challenges. That thoughtful approach laid the groundwork for a platform that genuinely supports Tarkett’s goals.
Now, as customer expectations keep shifting, Tarkett is ready. Their new digital experience meets customers wherever they are—showcasing the same quality and innovation that’s made them a flooring industry leader.
All credits to Tarkett for photos and video.
Want to know more?
Reach out to Marko Rytkönen, Business Development Director, Nordics, directly at [email protected] or fill out the form below.
