In the digital marketplace, with high competition and high customer expectations, ecommerce businesses must be up to date with the latest technology to stay ahead. Progressive Web Apps (PWAs) have become an ecommerce innovation, offering a combination of website accessibility and app-like functionality. As a leading digital commerce expert, Vaimo understands the transformative impact PWAs can have on your business. This article explores the core of PWAs and why they have become essential for forward-thinking companies.


What is a PWA?

A Progressive Web App (PWA) is a solution in the digital ecosystem, combining the best features of native apps and traditional websites. They are the standard web applications built with web technologies like HTML, CSS, and JavaScript, but they interact with users like native apps. This allows PWAs to deliver high performance across all platforms with a single codebase. They are accessed like websites but come with various benefits, such as being installable, operating offline, and the ability to receive push notifications, making them nearly indistinguishable from their native app counterparts.

The importance of PWA in ecommerce

The importance of PWAs cannot be emphasized enough. They bring a big improvement in how businesses can connect with customers online. Here is why they matter:

  • Reach: PWAs are universally accessible without the restrictions of app stores or device limitations.
  • Engagement: By leveraging features like push notifications and offline functionality, PWAs keep users connected and engaged with your brand.
  • Conversion: The seamless experience provided by PWAs leads to higher conversion rates. Users who enjoy using your site are more likely to stay around and convert.

Below are a few examples of why using PWAs in your online strategy can significantly boost your website’s visibility and make it a key element in your SEO efforts. Let us take a deep dive into how PWAs can influence your SEO.

How does PWA impact SEO?

Progressive Web Apps have important features for businesses and can significantly enhance your SEO performance. Here are three examples of benefits:

1. User experience

PWAs offer a smooth, app-like user experience that feels natural and intuitive. This enhanced user experience reduces bounce rates, making users more likely to explore your site’s content further. It also extends the time users spend on your website, which lets search engines know that your site is valuable and should be ranked highly.

2. Mobile friendliness

In today’s digital age, the majority of internet traffic comes from mobile devices, reaching over 58% of the overall global website traffic in the first quarter of 2023.1 PWAs excel on mobile platforms, delivering an app-like experience within users’ mobile browsers. Search engines reward this mobile-first approach. They prioritize mobile-optimized sites in their rankings and consider them more accessible and user-friendly. By investing in a PWA, you are not only optimizing the user experience, but you are also positioning your website favorably for search engines.

3. Page performance

In today’s digital and fast-paced world, you do not have time for slow websites. PWAs have the potential to be agile, providing content quickly and efficiently, a key factor in SEO rankings. Together with mobile friendliness, the mobile site’s speed directly impacts your conversion rates and customer engagement. A study conducted by Deloitte shows that a 0.1s enhancement in mobile site speed led to an 8.4% increase in conversions from retail and a 9.2% boost in average order value (AOV).2

While Progressive Web Apps (PWAs) can offer agility, it is important to clarify that their speed depends on factors like implementation and optimization, similar to any other website. Improved performance is not guaranteed and requires proper expertise and technology. At Vaimo, we focus on crafting exceptional digital experiences. We are here to guide you in achieving high-performance PWAs with the added strength of our strategic partnership with Vue Storefront. If you are ready to embark on this journey of digital excellence, talk to our experts today to ensure your PWA meets and surpasses expectations.

How Vaimo and Vue Storefront can help

When looking for a solution, Vue Storefront is the perfect partner for businesses looking to harness the power of PWAs. It is a PWA-centric ecommerce platform that integrates seamlessly with any backend system. This allows companies to deploy robust, scalable, and agile ecommerce solutions that enhance the customer journey and drive sales. Vaimo is a proud partner of Vue Storefront, and together, we aim to build our clients the best headless and composable commerce solutions.

Investing in a PWA is not just about keeping up with digital trends but about being ahead of the competition. At Vaimo, we craft innovative experiences that drive ecommerce success. We have worked with brands, retailers, and manufacturers worldwide. Contact our team of experts to learn how your company can benefit from PWA.


1 – The Share of Website Traffic Coming from Mobile Devices –
2 – Milliseconds Make Millions –