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Adobe Commerce evolution: major updates, past and present

Adobe Commerce (formerly known as Magento) has been and still is a pivotal platform shaping the ecommerce landscape. From its acquisition by Adobe in 2018 to the present day, Adobe Commerce has undergone a remarkable evolution, introducing groundbreaking features and capabilities designed to empower businesses across the globe. As we delve into the past, present, …

February 20, 2024
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Vaimo receives Akeneo’s Diamond Solution Partner status

Stockholm, Sweden, February 15, 2024 – Vaimo, one of the world’s most respected experts in digital commerce and customer experiences, proudly announces its elevation to the highest partner level, “Diamond,” with Akeneo, marking a significant milestone in their partnership. Vaimo has delivered over 90 PIM projects globally, helping clients centralize their product data and drive …

February 15, 2024
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Last minute Valentine’s Day marketing tips

Any holiday is the perfect occasion to offer extra incentives for your customers to drop by and shop, and Valentine’s Day is no exception. Even with the continued tightening of household budgets due to inflation, consumers are expected to spend $14.2 billion this year on Valentine’s gifts and experiences. According to a National Retail Foundation …

February 1, 2024
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How does PWA impact SEO?

In the digital marketplace, with high competition and high customer expectations, ecommerce businesses must be up to date with the latest technology to stay ahead. Progressive Web Apps (PWAs) have become an ecommerce innovation, offering a combination of website accessibility and app-like functionality. As a leading digital commerce expert, Vaimo understands the transformative impact PWAs …

January 30, 2024
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The Top UX and UI Trends in 2024

In the fast-paced world of ecommerce, staying on top of the latest design trends is key to creating a captivating online shopping experience. As we step into 2024, here are the UX/UI design trends that are set to redefine the digital storefront and elevate user engagement.

January 30, 2024
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Multi-brand strategy: Top trends and benefits in 2024

While companies like Meta, Coca-Cola, and P&G operate in different business categories, they have one characteristic in common—they are all large multi-brand companies. As the agility and accessibility to manufacturing keep increasing and go-to-market times continue decreasing thanks to new distribution models, a multi-brand strategy can be an attractive option to explore for all companies. …

January 16, 2024
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First-party data strategy: trends and tips in 2024

As we say goodbye to third-party cookies, businesses are searching for new ways to reach and connect with audiences. Meeting increasing consumer demands for privacy, security, and more control over their data makes this task more challenging. Regulatory factors such as GDPR, Google’s privacy sandbox, and Apple’s IOS14 update back in 2021 add to the …

January 8, 2024
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Key B2B ecommerce features for a future-proof ecommerce platform

The B2B digital landscape is quickly evolving, as well as the shopping behavior of B2B customers, as more and more shift towards shopping online. According to a study by Forrester, over 90% of B2B customers start their business buying process by searching online 1. Moreover, an AMA New York report states that over 70% of …

December 19, 2023
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The European Accessibility Act 2025 – What businesses need to do

In an era where digital transformation is more than just a buzzword, the European Union is taking a monumental step to ensure this transformation is inclusive for all. The European Accessibility Act 2025 (EAA) is a transformative directive that will redefine how businesses operate, innovate, and engage with consumers. For most enterprise-level companies with digital …

December 11, 2023

3 ways to leverage OpenAI plugins (and GPTs) in ecommerce

The ecommerce industry is not just surviving; it’s thriving. With global ecommerce sales expected to reach $6 trillion by 2024, the market is more lucrative than ever. However, this growth comes with its own set of challenges. As the industry expands, so does the complexity of online business management. From customer experience to data analytics, …

December 6, 2023

Ecommerce benefits of extended reality

In the changing world of ecommerce, businesses are always looking for innovative solutions to stay ahead of the curve. One technology making waves in the industry is Extended Reality (XR). As we step into a new era of online shopping, XR is poised to redefine how consumers interact with brands and products. In this article, …

November 30, 2023

Low friction authentication: Balancing user experience and ecommerce security

Today’s online shoppers demand swift, tailored experiences that flow effortlessly across all platforms they engage with. Low Friction Authentication is crucial in delivering this seamless journey. Should a brand fail to meet these expectations, shoppers quickly abandon their carts or switch to competitors. For ecommerce success, investment in creating an exceptional user experience is a …

November 23, 2023

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