
Interview: Vaimo’s Approach to your Ecommerce Launch
Today, we’ll be talking to Henrik Feld-Jakobsen (Director of Strategy, Vaimo) to hear more about our different approaches to building an eCommerce store. You’ll get a …

Another Year, Another Peak Sales Season
A pitter-patter of Slack messages foreshadows what we already know: the 2020 eCommerce peak sales season is almost here. Before sprinting into the holiday season, uncrumple …

8 UX Tips for Your Ecommerce Site
On the run-up to Black Friday, UX could be the difference-maker for your eCommerce site to convert leads into customers.

Building a Digital Strategy Roadmap: Visual Time-Based Roadmap
Welcome to Step 5 of the digital strategy roadmap planning. In our previous article, we explained how to identify the key themes for your digital roadmap. …

The Impact of COVID-19 on Black Friday 2020
Every year, it’s right about now that businesses start planning their Black Friday campaigns. Typically the largest shopping weekend of the year, all efforts are on …

Building a Digital Strategy Roadmap: Activities & Projects
Welcome to Step 3 of the digital strategy roadmap planning. In our previous article, we explained the importance of KPI setting, and the best practices we …

Your Black Friday 2020 Ecommerce Checklist
Summer vacations might be in full swing but the Black Friday/Cyber Monday weekend is well and truly on the horizon. To get your eCommerce store ready, …

Holiday Ecommerce 2020: Are You Ready?
Are you ready? Online shopping for the 2020 holiday season could set sales records.

Building a Digital Strategy Roadmap: Defining KPIs
Welcome to Step 2 of the digital strategy roadmap planning. In our previous article we explained the importance of setting goals in the short, mid and …

Building a Digital Strategy Roadmap: Thematic High-Level Plan
Welcome to Step 4 of the digital strategy roadmap planning. In our previous article, we explained how to identify the key activities and projects you need …

Building a Digital Strategy Roadmap: Goal Setting
In this article, we’ll explain the first roadmap phase which is identifying your digital goals. This process begins with identifying the business’ goals. Oftentimes, these are …

Building a Digital Strategy Roadmap: Introduction
Vaimo works with retailers, brands and manufacturers all over the world to help them accelerate their growth in the digital space. A key part of achieving …