Amazon’s Demand-Side Platform: What You Need to Know
Amazon’s eCommerce data, gathered from 400 million global consumers every month, makes Amazon’s Demand-Side Platform (DSP) the eCommerce data leader. With more customers joining every day, Amazon …
Amazon Ecommerce: What Manufacturers and Brands Need to Know
When considering selling online, Amazon is the best eCommerce marketplace for you to reach a worldwide audience. Amazon controls half of the global eCommerce market. As …
Omnichannel, optichannel, and unified commerce – differences and challenges
With global ecommerce retail sales expected to reach 10.4 trillion USD by 2028, it’s clear that companies must embrace a digital-first approach to stay competitive today …
Google Universal Analytics (UA) vs Google Analytics 4 (GA4)
Google Universal Analytics (UA) used to offer the option to create web + app and web properties for tracking, but this is no longer the case. …
2021 CEO eCommerce Trends
The COVID-19 pandemic has left an unforgettable mark on our lives and the global economy. Though many industries stalled, eCommerce soared, with our 2020 predictions only …
Selling on Amazon vs an Ecommerce Website: Pros & Cons
Every new seller making the transition to Amazon’s marketplace automatically accesses a global audience. In this article, we discuss a few trends in Amazon eCommerce and …
Amazon and the Nordics—To Amazon, or not to Amazon?
Amazon Sweden has launched— what eCommerce choices do you have? But as we’ve seen throughout this 4-part series, it’s more complex than just a simple ‘yes’ …
Amazon and the Nordics—Creating a Store Primed for Success
As we learned in our previous article, Amazon represents one channel of many in your sales strategy. It has some huge advantages and opportunities but is …
Black Friday Preparation: How to Build A BFCM Command Center
Early in my career, a client in the home video industry asked if we could build a war room to combine and monitor real-time sales, replenishment …
Amazon and the Nordics—One Piece of the Puzzle
As our first Amazon and the Nordics article stated, Amazon opened its first site in Sweden. The news triggered uncertainty, which now requires business leaders in …
Vaimo Guide to Building a Digital Strategy Roadmap
Vaimo works with retailers, brands and manufacturers all over the world to help them accelerate their growth in the digital space. A key part of achieving …
Amazon and the Nordics—Demystifying the Elephant in the Room
Over the last three years, rumours have been swirling around Amazon’s potential entry into the Nordics, and the day has finally arrived. Amazon has launched in …
