Great experiences are not created, they are crafted – Highlights from MarTech Nordic 2023
In the face of an economic slowdown, the world of martech (marketing technology) is set to defy the odds and continue its growth. This growth is …
4 ways to use reverse image search and machine learning in ecommerce
The world of ecommerce is constantly evolving, and the technology behind it is too. Understanding new and existing technologies and how they can help your business …
From fragmented to unified: How a CDP transforms your Customer Journey Analytics
What is Customer Journey Analytics? Customer Journey Analytics is more than just a buzzword; it’s the GPS for your customer’s interactions with your brand. Imagine having …
Buy Now Pay Later for business: weighing the pros and cons
Today, to be successful in ecommerce means to provide a unique and seamless shopping experience for your customers. Flexible payment options and financial solutions are an …
Understanding and leveraging a Customer Data Platform (CDP)
In the modern business landscape, data, specifically customer data, has become a pivotal asset. When effectively utilized, it can rapidly propel a company’s growth trajectory. However, …
6 ways to optimize your cart page and improve your customer journey
The cart page of any website is critical to the conversion process. It is the final step in the customer journey and transitions your visitors from …
Revolutionizing product development: Why design systems are a game changer
Are you looking for a sustainable way to scale your product development while improving usability, code quality and brand consistency? Do you want to drive further …
What is a Service Blueprint and Why is it Important
Do you have a bird’s eye view of how your business is currently operating across all channels? That’s exactly why you need a service blueprint. G. …
Immersive CX with Online Pop-Up Shops
Want to create a buzz about your brand or online store? Look no further than pop-up shops—a way to connect with your customers and experiment with …
User Journeys and How They Improve Your Design
We’ve got an incredible selection of tools and methods today to understand our customers deeply. The concept of the modern user experience (UX) and customer experience …
Content Commerce: How to Engage Customers With Content
Digitalization has profoundly changed the buying journey. It doesn’t matter if we’re talking B2C, D2C, or B2B; today, the buyers are holding the steering wheel and …
Five Ways to Hit Gold with Digital Experience
Are you delighting your customers with your digital experience (DX)? We’ve rounded up five tips to help you stand out in a crowded marketplace.
