Stockholm, May 25, 2022 — Vaimo, a full-service global omnichannel agency, is pleased to announce the launch of the Vaimo Product Information Management Connector for Akeneo and commercetools. The Vaimo PIM Connector is the first in a series of MACH (Microservices, API, Cloud-Native, and Headless) Alliance microservices Vaimo is developing. The Vaimo PIM Connector seamlessly connects Akeneo and commercetools, two of the fastest-growing systems on the market.

Developed in true MACH spirit, the Vaimo PIM Connector draws from Vaimo’s extensive experience with implementing Product Information Management (PIM) solutions and delivering digital commerce solutions. The Vaimo PIM Connector links Akeneo PIM with the Composable Commerce solution from commercetools to help businesses migrate their product data with the push of a button.

With Vaimo´s new microservice, clients with an existing Akeneo PIM installation can migrate the model structure and content in one go. This allows clients to set up a complete catalog from an empty commercetools instance immediately.

Once the connection is established, the microservice uses Akeneo’s event-based API to ensure that changes in product data immediately get pushed to the commercetools Composable Commerce solution.

“With more than 40 enterprise PIM projects in our portfolio, we saw a need to streamline the product data migration process. We wanted to help companies with a PIM solution save time and energy when migrating their products to their commerce engine. This will set a new benchmark in terms of de-risking platform integrations,” says Tommy Essenholm, Head of Sales and Business Development, PIM, at Vaimo.

“Product Information Management is a fundamental of Product Experience Management to offer an ultimate Customer Experience to consumers whatever sales channel they use. It is a delight for us at Akeneo to see Vaimo working hard to release their Vaimo PIM Connector for brands and retailers to unlock their growth through product experiences with an integrated solution between Akeneo and commercetools,” says Scott Rogers, VP Global Alliances and Channel at Akeneo. “Vaimo is known and recognized as a leader in helping companies implement their omnichannel strategies and was promoted in September 2021 as an Akeneo Gold Partner. Their new Vaimo PIM Connector is the next “big thing” in our partnership, and we look forward to a successful release.”

“We are excited to see Vaimo launch the Vaimo PIM Connector for Akeneo and commercetools. The combination of Akeneo’s enterprise-grade PIM with the leading headless commerce technology from commercetools will simplify re-platforming projects for prospects and greatly reduce the time spent updating their product information,” said Dirk Weckerlei, Vice President of Global Partnerships at commercetools. “The Vaimo PIM Connector will be a game-changer for B2B and B2C retailers and commerce companies.”

Vaimo partners with both Akeneo and commercetools to bring digital commerce businesses the best-of-breed platforms and tools. The new Vaimo PIM Connector microservice ensures a seamless experience for businesses using services by Akeneo and commercetools.

About Vaimo – 

Vaimo is one of the world’s most respected experts in digital commerce. As a full-service omnichannel agency, Vaimo delivers digital enablement, customer experience design, solution development, and managed services to brands, retailers, and manufacturers all over the world.

Their sharp focus, broad experience, and deep expertise within B2B, B2C, D2C, PIM, headless commerce, mobile apps, integrations, and security make them a key partner for driving success in digital commerce. With local offices in 15+ markets across EMEA, APAC, and North America and over 500 employees, they provide an international presence that allows them to cultivate close, long-term relationships with merchants. For more information, visit

About Akeneo

Akeneo is a global leader in Product Experience Management (PXM) helping businesses with products to unlock growth opportunities by delivering a consistent and compelling product experience across all channels, including ecommerce, mobile, print, points of sale, and beyond. With its open platform, leading PIM, add-ons, connectors, and marketplace, Akeneo PXM Studio dramatically improves product data quality and accuracy, simplifies catalog management, and accelerates the sharing of product information across channels and locales.

Leading global brands, manufacturers, distributors, and retailers, including, Staples Canada,, and Air Liquide trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo, brands and retailers can activate product experiences in any channel, therefore driving improved customer experiences, increased sales, reduced time to market, accelerated global expansion, and increased team productivity. For more information:

About commercetools

commercetools is the world’s leading product portfolio for next-generation B2C and B2B commerce. To break the market out of being restrained by legacy suites, commercetools invented a headless, API-first, multi-tenant SaaS commerce platform that is cloud-native and uses flexible microservices. Using modern development building blocks in a true cloud platform provided by commercetools, customers can deliver the best commerce experiences across every touchpoint on a large scale.

commercetools has offices across the US, Europe, and Asia Pacific, with headquarters in Germany. Since 2010, commercetools software has been implemented by Fortune 500 companies across industries, from retail to manufacturing and from telecommunications to fashion. commercetools is also a founding member of the MACH Alliance, a group of independent, future-thinking tech companies dedicated to advocating for open, best-of-breed technology ecosystems. For more information, please visit



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