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The way consumers do their shopping is changing. The move from offline to online has been going on for a while now, and has even further accelerated in the wake of the pandemic. But going from physical to digital is not the only change happening – consumer behaviors online are evolving in more ways than …

Get to know Madeleine Corvera, a Solution Specialist Manager at Vaimo. Find out why she chose Vaimo and what she values most about working here.

COVID-19 changed nearly every aspect of our lives. In a very real way, the pandemic caused a permanent shift in how we interact daily, even with common tasks like shopping.

Long before the pandemic hit and spurred the demand for door-front deliveries, subscription ecommerce was already delivering products directly to consumers. Largely considered to be the original subscription box curator, BirchBox first kicked off its unique ecommerce business model back in 2010.

As ecommerce competition is growing increasingly fierce, the chase for innovative solutions to improve the customer experience continues. One such solution, and a very promising one at that, is Progressive Web Apps (PWA).

For many brands, Google is a prime location for selling products. Here, via Google Shopping ads and listings, brands have the chance to showcase their products to a highly targeted audience. And, in many cases, those who are browsing Google Shopping listings are well on their way toward making a purchase.

Shoppable content is on the rise and should be part of every optimized ecommerce strategy. Shoppable content turns everyday digital experiences into shopping opportunities, allowing consumers to make purchases without leaving the platform they’re currently using. It reduces friction in the buyer journey and increases the number of low-funnel touchpoints for digital brands and retailers. …

The ecommerce landscape is rapidly evolving, and so are the challenges for ecommerce merchants. New technologies, changing buying habits, and ever-increasing consumer expectations are forcing businesses to pivot and adapt quickly and often without warning. Today, more than ever, choosing the right ecommerce solution partner is crucial for business success.

Successful ecommerce requires more than a great website and attractive products. You need a reliable system to ensure you can always get your products delivered to your customers, on time and at the lowest possible cost. This is what ecommerce supply chain management is all about.

One of the most important metrics in ecommerce is Customer Lifetime Value (CLV). This measurement forecasts how much an individual customer will spend with your company over their lifetime. And the higher your CLV, the better the growth and stability of your business in the long term.

Personalization has long been one of the holy grails of marketing, but the pendulum seems to be swinging back in the past couple of years. As personalization has proven challenging for many marketing teams, some companies are giving up on this coveted tactic.

Grocery ecommerce has become an essential part of the food and beverage industry. Consumers worldwide turned to ecommerce to get their groceries during COVID-19, and many will keep ordering online for years to come.