LSE Retail Group
LSE Retail Group is a rapidly growing online retailer for in-home lighting. Established in 2009, they now fulfil more than 1,000,000 orders a year from their modern distribution facility in Manchester, UK.
Since the winter darkness brings peak lighting sales, LSE Retail wanted their brand sites: Iconic Lights, MiniSun Trade, and Value Lights to perform at their best when it mattered most. This goal meant updating their sites to Adobe Commerce Cloud in time for the sales season.
LSE’s team had two primary goals for their new eCommerce sites: grow their competitive advantage further and achieve a large ROI. After examining their needs, the anticipated price, and the time until they see results, LSE chose Adobe Commerce Cloud where stock features guaranteed a boost in conversions. LSE needed a full-service omnichannel partner with strong knowledge of eCommerce plugins to ensure their competitive advantage.
“By dint of our own success, we became more ambitious and had more needs and wants. Strategically, Vaimo helped us identify new opportunities and collaborated with us to reach our desired results.”Simon Haughton, Marketing Director
An Omnichannel Experience in the New Normal
In 2020, customer transition to online shopping jumped five years ahead due to the COVID-19 pandemic. Online sales soared, and LSE continues to see strong growth. LSE saw an uptick in mobile conversions and the desire for self-service through click and collect. After a year of drastic change in customer behaviour, LSE is working with Vaimo and its eCommerce partners to give them the seamless omnichannel experience that shoppers expect in the new normal.
While the results speak for themselves, they represent only the tip of the iceberg. LSE has a lot more to get out of their new eCommerce sites, including improvements in site performance, site optimisations, mobile-first thinking, and on-site conversion rates. This goal means working further with Vaimo to take full advantage of Adobe Commerce Cloud and their eCommerce plugins.
Notable New Features & System Integrations:
- Klevu Search
- Click & Collect
- Loqate address finder
- Amazon pay
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