Moomin wanted to take an innovative step forward that would unite their digital and physical commerce channels but worked with a number of solutions that did not work with their new vision. Before choosing to update to a new solution, Moomin worked with simple and heavy systems that had weak interfaces and did not work well with each other. In addition, they were PC-based, provided limited transparency in operation, and had poor support. When it came to product information management, Moomin also decided to move away from siloed product management within their ecommerce and POS (Point of Sale) systems.
Moomin desired a more in-depth, intuitive, and connected experience for their fans and customers. Whether a customer goes to a Moomin pop-up store to make a purchase or browses their B2C ecommerce website at 1:00 AM, Moomin wanted to make the experience unified and seamless. In taking this step forward, Moomin needed to form new partnerships and adopt new technology to transform their IT architecture.
Their broader goal was to create a holistic sales system to support Moomin’s retail globally. This support system also would create a basic solution for the rapid and efficient expansion of its business into new global sales and marketing channels. To do this, they wanted a centralized solution for product information management and brought in Vaimo to integrate Akeneo PIM as a solution to this problem.
The project delivery
Vaimo and Moomin focused on having active and transparent communication throughout the project. In addition to several on-site workshops and online meetings with Moomin, we communicated in a Slack channel where all stakeholders of Moomin and other Service Providers were present. Moomin now has an efficient product information management solution that can quickly scale to support new business cases set by Moomin’s digital strategy.
"Vaimo does especially well in crafting infrastructure, and this is shown through their understanding of product information, and integrations between different systems that don't naturally talk to each other. Having a core understanding of both the requirements of retail and ecommerce, Vaimo excelled in understanding the needs we had, both for the brick-and-mortar stores and online, as well as helping us understand how both channels could work together in the future."
Moomin's future in digital commerce
Moomin’s scalable PIM solution allows them to expand into various new channels. As Moomin intends to use ecommerce as a base for supporting their physical channels worldwide, the PIM solution represents a crucial aspect of their global expansion while also allowing them to be truly digital-first.
Notable new features & system integrations:
- Sitoo mPOS
- Data Integration towards Shopify Plus platform
- Voyado CDP / Marketing Automation Integration
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