What is Product Information Management?

A Product Information Management system helps ecommerce businesses collect, enrich and store their product information in one. The PIM system becomes the single source of truth for product data, helping align all teams and departments around a shared platform. Once in the PIM system, the product information can then be published effectively through multiple sales channels.

The process of managing the product information and product data required to sell products online.

A PIM solution provides a platform for managing, updating, and enriching product information, building product catalogs, and distributing product information to sales and ecommerce channels.

PIM for Marketers

From copywriters and content producers to SEO experts – with PIM, everyone is on the same page.

PIM for Product Managers

Quick access to accurate product data makes the work of product managers much more manageable.

PIM for Sales

Ecommerce managers can leverage PIM to strengthen their online sales strategies.

PIM for IT

From the IT team’s perspective, product data must be consistent for operations to run smoothly.

Agile Approach to PIM

We know that a new technical platform is only valuable to the extent that it’s understood and used. This is why a holistic approach is essential when it comes to implementing your PIM system. With Vaimo, you get a dedicated business solution architect, dedicated developers, and a dedicated project manager to ensure the project runs smoothly and that your setup is appropriately adjusted to all stakeholders in your organization.

Having delivered more than 40 enterprise PIM projects, Vaimo has extensive experience ensuring everyone is on board and pulling in the same direction. We bring tried and tested processes and playbooks to optimize and accelerate your PIM implementation, and maximize your ROI.

PIM projects involve a lot of change management and can feel overwhelming to companies. One of the main challenges organizations face is that departmental silos separate the different stakeholders involved, which often means their goals are not aligned.

Tailored PIM Implementation

No company is like another, and every ecommerce business is unique. While most digital companies share some challenges, other aspects of product information management are particular to specific industries or business models. Depending on your organization’s needs and your goals and objectives, we will suggest different roadmaps for your PIM implementation.

Whether you want a lightweight start and ramp up over time, or you prefer a full-scale waterfall re-platforming, we’re here to help you achieve your goals.



You have a complex product information setup with a large or growing number of products or attributes


You want to increase the speed of your go-to-market processes for new products


You sell your products globally and need to process and manage your products in different languages and markets


You want to increase brand awareness and harmonize the way your products are presented in different channels and promotions


You want to improve your data governance and compliance processes and to ensure you comply with the appropriate regulations in each country


You want to be able to manage different sales channels and select which products should be released in each channel


You want to deliver higher quality product information and maintain consistency between channels

If these statements apply to your ecommerce business, you should definitely consider a PIM system. PIM will automate many time-consuming processes and remove the manual uploading of data. This means your team can be more productive and focus on activities that add business value rather than repetitive admin tasks. Automating product data management will also remove the room for human error and elevate the quality of your product descriptions.

Would you like a detailed report on how PIM could benefit your business?

Fill out the Pimometer survey here »

Vaimo's PIM Connector - Akeneo to commercetools

Migrating data manually between a PIM system and a digital commerce platform can take several hundred hours, depending on the volume of information. The manual process also carries the risk of human error. The new Akeneo to commercetools PIM Connector revolutionizes the process and empowers businesses to migrate their product data automatically. That means that 1000 hours of labor are now solved with a push of a button.

Check the PIM Connector here »

With a PIM system, it becomes easier to add new shopping channels and expand into new markets. In the ecommerce world, speed is everything, and having that agility can have a massive impact on your growth. Using PIM enables flexible workflows and better communication across your different teams, which means a better and more coherent customer experience.

We are strategic partners with inRiver and Akeneo, companies that are market leaders for PIM software and cross-channel commerce solutions.

To learn more and discuss the different opportunities, reach out to our team today. We look forward to helping you create outstanding customer experiences.

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