From fragmented to unified: How a CDP transforms your Customer Journey Analytics
What is Customer Journey Analytics? Customer Journey Analytics is more than just a buzzword; it’s the GPS for your customer’s interactions with your brand. Imagine having …
Buy Now Pay Later for business: weighing the pros and cons
Today, to be successful in ecommerce means to provide a unique and seamless shopping experience for your customers. Flexible payment options and financial solutions are an …
Understanding and leveraging a Customer Data Platform (CDP)
In the modern business landscape, data, specifically customer data, has become a pivotal asset. When effectively utilized, it can rapidly propel a company’s growth trajectory. However, …
Linear Commerce: What It Is and Why It’s Important
For a product to be purchased, there must first be an audience who wants or needs it. Based on this fundamental of business, linear commerce flips …
Ecommerce Replatforming: 6 Signs It’s Time to Change
Whether a business started with a website designed specifically to host a product catalog or invested in a platform geared toward content management and marketing, commerce …
Alcohol Ecommerce: Trends, Strategies, and Markets in 2023
Alcohol ecommerce has seen remarkable growth over the past few years. Even in the U.S., where regulations previously held back the digitalization of this industry, the …
D2C Trends, Benefits and Tips for Success in 2023
Recent global events turbo-charged the already rapidly changing landscape of digital commerce. A truly pivotal year for online retail, 2020 kept consumers at home, and as …
The Importance of Seamless Online Returns
No ecommerce business likes returns, for obvious reasons. You thought an item was sold, but then you end up not only getting it back, but also …
D2C Ecommerce Strategies for Alcohol Brands in 2023
Loosening regulations and shifting consumer purchasing behaviors have many alcohol brands looking to enact a D2C ecommerce model.
7 Keys to an Effective Ecommerce Content Strategy
Are you using all seven keys to drive an effective ecommerce content strategy? Discover our keys to success, along with a step-by-step guide to setting up …
AI in ecommerce: use cases and how to get started
Artificial Intelligence (AI) is not a futuristic concept or something we would still associate with science fiction – it has become an integral part of our …
What is a Dark Store? How To Make It Work For You
“Dark Store” has a rather sinister and almost dystopian ring to it. In reality, it represents one of the many bright ideas and concepts that helped …
