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With the pandemic shifting every aspect of how we do business, marketing budgets in 2020 saw an impact as well. Not only were companies looking for ways to cut costs, but many traditional marketing avenues were no longer a valuable investment.

In our latest case study, we go behind the scenes on Pure Waste’s new eCommerce site delivered by Vaimo.

We’re extremely pleased to announce that Vaimo has won the 2020 Yotpo Partner of the Year Award for ‘Best Magento Agency (EMEA)’. Vaimo was also awarded the title for 2019 and 2018.

D2C (direct-to-consumer) eCommerce is on the rise. Recent data suggests that while only 4% of millennials prefer D2C brands over traditional retailers, this grows to a whopping 40% to 45% for Gen Z-ers.

This free virtual event will be held next week from April 27-29th. Register here.  

The perfect storm continues to brew for businesses looking to improve their omnichannel retailing experience. COVID has accelerated the rush to digital at an incredible rate, placing new demands on brands.

We have consistently taught children that the process is greater than the product and that the journey is what makes the destination so sweet.

We spoke to Kevin Gorjan and Jani Maljanen, who work on PWAs at Vaimo. Kevin is the Technical Lead for PWA at Vaimo Global, and Jani is a Technical Manager at Vaimo Finland. They talk about the exciting world of Progressive Web Apps and how they manage to work closely together while based in different …

In the world of online commerce, frequently used buzzwords often lack a true depth of meaning.

Conversational commerce has been shaping consumer expectations around brand interactions and will continue to do so. As consumers become more reliant upon digital conversations, what they demand from brands is changing.

SEO is crucial in directing relevant traffic to your eCommerce storefront. Having a great SEO strategy is the key to attracting and engaging in the awareness stage of the digital customer journey.

Today, companies are taking a hard look at their customer journey optimization, realizing that they cannot remain competitive in a tightening market without understanding their consumer journey. However, too often, the role of product data is neglected in this process.