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Today, companies are taking a hard look at their customer journey optimization, realizing that they cannot remain competitive in a tightening market without understanding their consumer journey. However, too often, the role of product data is neglected in this process.

One thing is clear regarding Ramadan in 2021: B2C commerce in the MENA region is going to take place digitally due to COVID-19. Consumers are planning to continue shopping online for their friends and family during the Holy Month. According to Facebook’s research, 51% of those celebrating Ramadan will seek great deals. This means you need …

In 2019, retail eCommerce sales worldwide were equivalent to $3.53 trillion USD. By 2022, eCommerce revenue is projected to grow to $6.54 trillion USD. With the increasing popularity of shopping online, businesses need to get serious about their online commerce experience. Not only do companies need to focus on optimizing their customer experience across all …

We spoke with Megan Riley, Country Manager for Vaimo International country unit, based in Tallinn, Estonia. We talked about how she ended up at Vaimo, Women in Leadership, and how she tries to make the most of every opportunity in life.

Understanding how your customer experience is perceived is a must in today’s digital commerce world. Not only does an optimized customer experience improve conversion rates, which drives more sales, but it also builds demand for your brand and influences future consumer buying decisions and loyalty. For this reason, it is no surprise that investing in …

With vaccines becoming more readily available, it’s easy to imagine a future in which life returns to normalcy. However, while we may return to many of our old patterns, numerous aspects of our daily lives have changed forever.

In recent years, a new shopping trend has emerged among younger generations: thrifting. Thrifting, or purchasing secondhand goods, has entered the mainstream and has become increasingly popularized as Millennials and Gen Zers look for sustainable alternatives to previous purchasing habits.

One thing is clear regarding Ramadan in 2021: the biggest shopping day for B2C commerce in the MENA region will increasingly take place on laptops, phones, and tablets. The rise of the pandemic changed the way customers behave. According to Facebook’s research, 51% of those celebrating Ramadan will seek great deals during the Holy Month. This means …

When the first COVID-19 cases were reported in December 2019, nobody was expecting the profound effect it would have on all of us, even more than a year later. With offices in 14 countries and clients across North America, EMEA, and Europe, we published an eCommerce business guide to analyze the tectonic shifts COVID-19 is …

It has been a long time since the inception of online shopping. Amazon first entered the market back in the mid-1990s. However, even by 2010, only 6.4% of retail sales were made online in the U.S. In 2019, that percentage had slowly increased to reach 15.8%. By 2020, U.S. eCommerce sales as a percent of total …

Amazon’s international presence has attracted global brands to their platform. However, it can be challenging to figure out how to get started on Amazon. We’ve developed a readiness assessment to help you understand how to sell on Amazon and what strategy you should take to find success.

Vaimo is excited to welcome Charles Heal to the UK Sales Team. Charles has been with Vaimo for over 4 years as the Country Manager for Dubai and the Sales Director for France and Benelux. He has now taken on the role of Sales Manager in the UK.