Lantmännen

Lantmännen Maskin is Northern Europe's leader in agriculture, machinery and bioenergy. It imports and sells agricultural machinery, implements, spare parts and services in Sweden, both under its own control and through cooperation with a distribution network of retailers.

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Areas
B2B / B2C
Features
Magento Commerce Cloud

A Fresh Ecommerce Approach

When Lantmännen Maskin first approached Vaimo, the business was operating on a 10-year-old eCommerce solution. The site had limited functionality which was holding the business back in serving its customers and reaching its strategic goals. From an internal perspective, the site’s upkeep was timeconsuming and had limited flexibility. Lantmännen Maskin needed a scalable, mobile-friendly eCommerce solution with B2B-specific functionality that could handle the demands of over one million SKUs and 4000 product categories. The most urgent requirement was to introduce an easily searchable product catalogue so that customers could view product information and order spare parts. Lantmännen Maskin’s longer-term goals for the new solution were to increase conversions and be at the forefront of digitalisation in the agriculture business.

Lantmannen online store

The Solution

Customer Experience Redefined

Lantmännen Maskin can now reach more customers—both farmers and other target groups—in a way that was not possible before. The focus on search functionality and the connection between spare parts and the customers' machines have transformed the on-site experience. Through the new eCommerce site, Lantmännen Maskin can better analyse purchase behaviour, which allows it to consistently improve the customer experience.

B2B Transformation

In line with Lantmännen Maskin’s requirements, Vaimo developed a robust, scalable solution with a keen focus on user experience. By leveraging Magento Commerce B2B functionality, the site has enhanced the user experience by providing customers with the autonomy and flexibility to manage orders and accounts on their own terms. Elsewhere, a suite of eCommerce features was deployed to give customers the personalised and seamless purchasing experience they expect. Easy product discovery through its catalogue was a key aim for Lantmännen Maskin and was achieved through the introduction of Klevu’s AI-based search tool. Customers can now search both products and technical documentation across the full site. Plus, Klevu’s algorithm helps customers to match parts with machinery and offers alternative parts recommendations. Vaimo’s customer experience analysis also found a high proportion of mobile traffic on the site. By developing a mobile-focused solution and focusing on mobile usability, Lantmännen Maskin can now better convert these visitors into lifelong customers.

Lantmannen online store

"Vaimo has worked so well with our team and has been extremely responsive to our needs. Together, we’ve developed a great working partnership in finding the right technical solutions to drive the success of this eCommerce project.”

Emilia Nilsson

Solution Lead

Lantmannen

Key features implemented

M3 ERP integration

C4 PIM integration

Company switcher (one user, many companies)

Live prices

Live local store stock

Click and collect

Custom shipping permissions/rules

BankID & credit limit protected invoice

Custom order history

M3 Campaign integration

PDF spare part catalogues

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