First-party data strategy: trends and tips in 2024
As third-party cookies are becoming increasingly out of fashion, businesses are searching for new ways to reach and connect with audiences. Meeting increasing consumer demands for …
Key B2B ecommerce features for a future-proof ecommerce platform
The B2B digital landscape is quickly evolving, as well as the shopping behavior of B2B customers, as more and more shift towards shopping online. According to …
The European Accessibility Act 2025 – What businesses need to do
In an era where digital transformation is more than just a buzzword, the European Union is taking a monumental step to ensure this transformation is inclusive …
3 ways to leverage OpenAI plugins (and GPTs) in ecommerce
The ecommerce industry is not just surviving; it’s thriving. With global ecommerce sales expected to reach $6 trillion by 2024, the market is more lucrative than …
Ecommerce benefits of extended reality
In the changing world of ecommerce, businesses are always looking for innovative solutions to stay ahead of the curve. One technology making waves in the industry …
Low friction authentication: Balancing user experience and ecommerce security
Today’s online shoppers demand swift, tailored experiences that flow effortlessly across all platforms they engage with. Low Friction Authentication is crucial in delivering this seamless journey. …
Great experiences are not created, they are crafted – Highlights from MarTech Nordic 2023
In the face of an economic slowdown, the world of martech (marketing technology) is set to defy the odds and continue its growth. This growth is …
4 ways to use reverse image search and machine learning in ecommerce
The world of ecommerce is constantly evolving, and the technology behind it is too. Understanding new and existing technologies and how they can help your business …
Get a ticket for Webwinkel Vakdagen 2024
Vaimo entered the Benelux Market early 2017 to deliver B2B and B2C commerce solutions to this fast growing market. We since then taken part in a …
From fragmented to unified: How a CDP transforms your Customer Journey Analytics
What is Customer Journey Analytics? Customer Journey Analytics is more than just a buzzword; it’s the GPS for your customer’s interactions with your brand. Imagine having …
Buy Now Pay Later for business: weighing the pros and cons
Today, to be successful in ecommerce means to provide a unique and seamless shopping experience for your customers. Flexible payment options and financial solutions are an …
Business benefits of PIM
Businesses are placing greater emphasis on product information. Digital channels have ushered in an era where customers can access product details that are richer, more comprehensive, …
