Microservices help meet changing needs

Modern customers expect seamless interactions with digital stores across multiple channels, spanning physical shops, apps, social media platforms, online support systems, loyalty programs, and beyond. These diverse touchpoints demand a unified and personalized experience tailored to individual preferences.

As architecture becomes increasingly intricate, embracing microservices is essential. These modular structures enable you to efficiently adapt to evolving customer needs and technological advancements.

By breaking down applications into smaller, specialized components, microservices empower you to deliver consistent and personalized experiences across all channels, ensuring customer satisfaction and loyalty in today’s dynamic landscape.

What are microservices?

Microservices is an architectural approach to software development where applications are built as a collection of small, independently deployable services. Each service is tailored to execute a distinct business task and interacts with other services via clearly defined APIs.

Unlike traditional architectures, microservices promote modularity, scalability, and flexibility, allowing teams to develop, deploy, and update components independently.

Our work

  • Discovery for Tarkett

    Tarkett Group is a leader in the flooring industry and sport surfaces industry, with over 140 years of experience, and works with other top flooring…

    View project
  • Rapala fish lures

    Rapala’s headless commerce solution

    Founded in the 1930s, Rapala is a renowned manufacturer of fishing lures and other fishing-related products. Today, the company is considered one of the world’s…

    View project
  • Calex

    Calex is a market leader in decorative lighting and Europe’s biggest brand in WiFi SMART Home, based in the Netherlands and established as a brand…

    View project

What do microservices do?

Microservices allow you to build a framework of optimal technologies tailored to your business requirements. Think of it like building with Legos, where you choose each piece to fit the requirements of your tech stack, customers, and business. This modular methodology is the opposite of the conventional platform-centric approach, where you receive features and functionality out-of-the-box.

Microservices places customer experience at center stage, allowing seamless replacement of components to accommodate emerging needs or technologies. Ideal for organizations aiming to innovate in digital customer experiences and stay abreast of evolving digital trends, microservices empower continuous adaptation and enhancement.


Microservices vs APIs: What’s the Difference? »

Image of Vaimo employee

The benefits of microservices

Microservices allow breaking down complex applications into smaller, manageable components, each responsible for a specific function.

This modularity facilitates easier development, testing, and maintenance, as changes can be made to individual services without affecting the entire system.

With microservices, components can be scaled independently based on demand. This means that resources can be allocated efficiently, avoiding over-provisioning and reducing costs.

Microservices enable teams to use different programming languages, frameworks, and technologies for each service.

This flexibility allows developers to choose the best tools for the job, leading to improved productivity and innovation.

Microservices advocate for fault isolation, ensuring that the failure of one service does not impact the entire system.

This resilience improves the overall reliability and availability of the application.

Microservices support continuous integration and continuous deployment (CI/CD) practices, enabling teams to deliver updates and new features more frequently and reliably.

This rapid deployment cycle helps businesses stay competitive in fast-paced markets.

Image of Vaimo employees

Microservices with Vaimo

Microservices architecture is well-suited for the following scenarios:

  • A company with a marketplace operation
  • A manufacturer that produces complex equipment
  • A large, internationally operating brand
  • A company within the telecommunications, finance, or automotive industry
  • A company that is an advanced multi-channel seller
  • A company that offers IoT-based services

Opt for microservices architecture if you aim to maintain a high pace of innovation within your system, harbor ambitious omnichannel objectives with the aim of seamlessly integrating all sales channels, or seek to explore and implement new digital services and technologies.

Talk to our specialists today »

photo of smiling vaimo employee behind her computer

Our Partners

commercetools is the world’s leading commerce platform built on modern MACH Principles (Microservices-based, API-first, Cloud-Native, and Headless) and allows you to work with your commerce solution and create tailored customer experiences.

Learn more

Contentful is an API-based headless content management platform where you can create, manage, and publish content on any of your digital channels.

Learn more

Adobe Commerce is an extendable and scalable end-to-end ecommerce platform that lets you manage, personalize, and optimize the commerce experience across touchpoints and the customer journey.

Learn more

Alokai lets you build fast, engaging, and mobile-friendly ecommerce websites. With a mobile-first design, and robust performance, Alokai ups the ante when it comes to speed and customer engagement possibilities.

Learn more

Microservices vs. headless vs. composable: What’s the difference?

Microservices, headless architecture, and composable architecture are all related concepts within ecommerce architecture, with each promoting modularity and flexibility:

Microservices is an architectural approach where an application is developed as a collection of small, independent, and loosely coupled services that communicate with each other via APIs.

Headless is a component of the composable architecture concept. In a headless online store, there is no “head” or “presentation layer” for end users to interact with. Instead, headless refers to a complete separation between the backend and frontend (presentation layer), rather than treating them as a single platform or suite.

Composable architecture embodies an environment comprising autonomous systems and modules interconnected via APIs. Composable architecture can accommodate various headless implementations.

Frequently, adopting headless represents the initial move towards a flexible strategy like composable architecture, where both front and backends consist of distinct components or “microservices.”

Image of Vaimo office in Tallinn

Quick start guide: Introducing the Vaimo Launchpad

For those intrigued by microservices but uncertain of the initial steps, explore our Vaimo Launchpad: Composable Architecture Accelerator.

We’ve pre-selected leading partners and best-of-breed tools to onboard your organization into the microservices sphere quickly and easily. Eliminate uncertainty and simplify the process. Launch into microservices with the Vaimo Launchpad.


Discover the Vaimo Launchpad

The MACH principles

Composable architecture adheres to the MACH principles, focusing on a modular ecosystem comprising loosely connected microservices.

The MACH acronym is comprised of: Microservices, API-First, Cloud-native, and Headless

  • Microservices: Microservices are autonomous units or systems that individually handle specific functions.
  • API-First: Microservices use Application Programming Interfaces, or APIs, to communicate with each other
  • Cloud-native: Cloud-native applications provide better scalability, faster development, and improved flexibility without the burden of maintaining personal servers
  • Headless: The idea of separating the frontend, or user interface, from the backend


Watch: Headless and Composable Architecture »


image of Vaimo employee, Ella

The field of ecommerce is constantly evolving. At Vaimo, we stay at the forefront of technical developments and continuously bring on new tools and skills as needed.

Contact us


Choose your site: