October 22, 2021
B2B Ecommerce, Digital Enablement
The B2B chemical industry, like many others, is rushing to adopt ecommerce. Despite the B2B ecommerce market being valued at six times as much as the B2C ecommerce market, many B2B businesses have been lagging behind in digital commerce. However, the digital disruption we have seen due to COVID-19 has forced B2B companies to catch […]
October 20, 2021
In biology, evolution is defined as the change in the characteristics of a species over several generations—the gradual development of something. In business and retail, the definition has traditionally been the same. However, with digital commerce and its breakneck rate of change, retail evolution is happening at an even more rapid pace.
October 18, 2021
Customer Experience, Digital Enablement
Order management is a key component in any ecommerce strategy. Not just from a technical perspective but more importantly for how it impacts the customer experience journey.
October 15, 2021
Digital Enablement, PIM (Product Information Management)
PIM is a powerful tool for online retailers to improve their ecommerce websites. You can import product information into your website automatically or with minimal manual input using a Product Information Management system. This will save you both time and money in the long run.
October 13, 2021
The world of ecommerce is changing. Cryptocurrency, most often Bitcoin, is a digital currency for which encryption techniques are leveraged to regulate its use and generate its release. It is decentralized, meaning it isn’t made or controlled by any one individual, company, or country; instead, it relies on complex mathematical algorithms that govern the amount […]
October 11, 2021
With physical store locations shutting down across the globe due to COVID-19, consumers turned to ecommerce. By the end of 2020, global ecommerce was predicted to reach $3.9 trillion, and by 2024, that number is forecasted to rise to $7 trillion, which is 25% of total retail sales.
October 8, 2021
In today’s day and age, Influencer Marketing is one of the hottest trends in advertising. Influencers offer a unique opportunity to reach a targeted consumer base that can be difficult to reach through traditional marketing campaigns. Influencer Strategies are an effective way for ecommerce marketers to grow their customer base and increase revenue.
September 13, 2021
So once again we find ourselves with a new term coined in service of SEO that sounds like nothing more than re-defining the past . . . said another way – the things you should have already been doing. Such is life . . . and business too. The latest is Phygital. Yes, it’s hard […]
September 10, 2021
While some would argue that e-tail and ecommerce are just different words for the same thing, others claim that there are some important differences between the two concepts. Whether you consider those differences to be mere semantics or not, thinking about them may actually be a great entry point to more significant strategic discussions and […]