July 12, 2021
As platform after platform is phasing out third-party cookies, the data landscape is changing. The emphasis on privacy and data regulations will only continue to grow, and third-party data and cookies may soon be history.
July 8, 2021
For B2B companies, implementing a digital customer experience strategy has not always been a priority as it has been for B2C brands. Yet, as the B2B landscape has changed and current purchasing managers are more digital savvy, the time has come to start leveraging the learnings from the B2C sphere to deliver an optimized customer […]
July 6, 2021
We live in a multi-channel world, and in 2021, no one deals with just one eCommerce channel. Even the simplest digital businesses will likely connect with their customers through social media as well as their traditional sales channel.
July 2, 2021
Today’s B2B eCommerce industry has an incredibly broad reach. It is large and complex, encompassing everything from marketing, commerce infrastructure, and payments technology to procurement and supply-chain solutions with plenty of other areas in between. Of all of these, there is one area in the B2B eCommerce sector that holds great promise: marketplaces.
July 1, 2021
In our latest case study, we go behind the scenes on Postery’s high-performing digital solution, built on Adobe Commerce. Postery is a global brand across Europe, North America, and Australia. They currently have 18 sites in 13 languages and ten currencies, built in the same Adobe Commerce solution. In the last year and a half, […]
June 30, 2021
As the world awakened to eCommerce during the pandemic, many companies recognized the need to adapt their digital commerce business models to optimize their reach and take advantage of the trend. But while “digital disruption” is a wildly popular term, it is riddled with irony: in a way, it isn’t real. As Christian Dreisbach shared […]
June 29, 2021
Here’s our monthly guide to your digital commerce success…
June 28, 2021
When was the last time you — or even someone you know — went shopping with a big group of friends? Not holiday shopping, or making a quick stop at a store for an online order pickup before heading off to some other activity, but an all-day shopping trip spent perusing malls and outlets that […]
June 24, 2021
Buzzwords in general tend to be pretty meaningless, often generalizing or minimizing complex issues into a single word or phrase that doesn’t even begin to encapsulate the full picture. Synergy. Holistic. Sustainability. Simple words like these represent entire industries, condensing all sorts of moving parts into one vague concept. After the year we’ve all had, […]