Digital trends in 2025: Navigating AI, personalization and omnichannel
As markets fluctuate and consumer behaviors continue to evolve in 2025, businesses are facing unprecedented challenges and opportunities. Rapid technological advancements are redefining how companies interact …
Digital Product Passport: The start of a sustainable product story
Our world needs more products that can be reused, repaired and recycled—and it’s important that consumers have all the data they need to make the best …
What is server-side tracking?
With users’ increasing need for privacy compliance and third-party cookies crumbling under regulatory pressures, companies are looking for new ways to handle first-party data collection and …
What is digital enablement?
Digitalization, digital transformation, and now digital enablement. Few business leaders right now are not confronted with these terms daily—whether in industry articles, external consulting firms, or …
3 Practical scenarios for Edge Delivery Services [video]
Flexibility, innovation, and a seamless experience for customers and internal teams are no longer luxuries; they are indispensable. That’s where composable commerce comes into play: a …
Black Friday checklist for ecommerce: 8 ways to help you prepare
For many businesses, Black Friday is the busiest day of the year. Before you go all-out on your Black Friday initiatives, it’s good to take a …
Vaimo develops new product data solution for Volvo Car Retail
Stockholm, Sweden, November 12, 2024 –Vaimo, a global leader in digital commerce, has been selected to build Volvo Car Retail’s new product data solution. Through this …
Privacy Sandbox: Why your marketing strategy needs an overhaul
Google’s Privacy Sandbox, the phase-out of third-party cookies in various browsers and consumers’ concerns on data privacy: a lot is changing in the world of digital …
The ultimate Black Friday guide for B2B and B2C: Tips, best practices and trends
Black Friday represents one of the biggest opportunities of the year for retailers, but success doesn’t happen by chance. With consumers expected to spend billions during …
Privacy Sandbox update: What does it mean?
In July, Google published an announcement on the current and future status of Privacy Sandbox, called A new path for Privacy Sandbox on the web. The …
The revolution of responsible consumption: how informed buying decisions are reshaping retail
A revolution is upon us, one that promises to reshape the world in incredible ways. This revolution, focused on responsible consumption driven by informed purchase …
E-tail vs ecommerce: what’s the difference?
While some would argue that e-tail and ecommerce are just different words for the same thing, others claim that there are some important differences between the …
