Unlocking ecommerce’s future: Insights from the AI & Digital Trends 2024 breakfast
On Wednesday, February 21st, a large group of digital brand leaders came together to share insights into the emerging trends and strategies that will define ecommerce in 2024. Taking a deep dive into our Digital Trends Report 2024, we discussed how to harness the potential of AI and the latest digital trends to impact your …
Google Consent Mode V2: What you need to know
Privacy regulations and user consent are becoming increasingly pivotal; Google has introduced an updated tool that addresses these concerns head-on: Google Consent Mode V2. As we brace for the enforcement of the new Digital Markets Act (DMA) in March 2024, understanding and implementing Google Consent Mode V2 is essential.1 In this article, we look into …
Adobe Commerce evolution: major updates, past and present
Adobe Commerce (formerly known as Magento) has been and still is a pivotal platform shaping the ecommerce landscape. From its acquisition by Adobe in 2018 to the present day, Adobe Commerce has undergone a remarkable evolution, introducing groundbreaking features and capabilities designed to empower businesses across the globe. As we delve into the past, present, …
Vaimo receives Akeneo’s Diamond Solution Partner status
Stockholm, Sweden, February 15, 2024 – Vaimo, one of the world’s most respected experts in digital commerce and customer experiences, proudly announces its elevation to the highest partner level, “Diamond,” with Akeneo, marking a significant milestone in their partnership. Vaimo has delivered over 90 PIM projects globally, helping clients centralize their product data and drive …
Last minute Valentine’s Day marketing tips
Any holiday is the perfect occasion to offer extra incentives for your customers to drop by and shop, and Valentine’s Day is no exception. Even with the continued tightening of household budgets due to inflation, consumers are expected to spend $14.2 billion this year on Valentine’s gifts and experiences. According to a National Retail Foundation …
How does PWA impact SEO?
In the digital marketplace, with high competition and high customer expectations, ecommerce businesses must be up to date with the latest technology to stay ahead. Progressive Web Apps (PWAs) have become an ecommerce innovation, offering a combination of website accessibility and app-like functionality. As a leading digital commerce expert, Vaimo understands the transformative impact PWAs …
The Top UX and UI Trends in 2024
In the fast-paced world of ecommerce, staying on top of the latest design trends is key to creating a captivating online shopping experience. As we step into 2024, here are the UX/UI design trends that are set to redefine the digital storefront and elevate user engagement.
Multi-brand strategy: Top trends and benefits in 2024
While companies like Meta, Coca-Cola, and P&G operate in different business categories, they have one characteristic in common—they are all large multi-brand companies. As the agility and accessibility to manufacturing keep increasing and go-to-market times continue decreasing thanks to new distribution models, a multi-brand strategy can be an attractive option to explore for all companies. …
First-party data strategy: trends and tips in 2024
As we say goodbye to third-party cookies, businesses are searching for new ways to reach and connect with audiences. Meeting increasing consumer demands for privacy, security, and more control over their data makes this task more challenging. Regulatory factors such as GDPR, Google’s privacy sandbox, and Apple’s IOS14 update back in 2021 add to the …
Key B2B ecommerce features for a future-proof ecommerce platform
The B2B digital landscape is quickly evolving, as well as the shopping behavior of B2B customers, as more and more shift towards shopping online. According to a study by Forrester, over 90% of B2B customers start their business buying process by searching online 1. Moreover, an AMA New York report states that over 70% of …
The European Accessibility Act 2025 – What businesses need to do
In an era where digital transformation is more than just a buzzword, the European Union is taking a monumental step to ensure this transformation is inclusive for all. The European Accessibility Act 2025 (EAA) is a transformative directive that will redefine how businesses operate, innovate, and engage with consumers. For most enterprise-level companies with digital …
3 ways to leverage OpenAI plugins (and GPTs) in ecommerce
The ecommerce industry is not just surviving; it’s thriving. With global ecommerce sales expected to reach $6 trillion by 2024, the market is more lucrative than ever. However, this growth comes with its own set of challenges. As the industry expands, so does the complexity of online business management. From customer experience to data analytics, …
