The Impact of COVID-19 on Black Friday 2020
Every year, it’s right about now that businesses start planning their Black Friday campaigns. Typically the largest shopping weekend of the year, all efforts are on finding ways to maximise Black Friday sales.
New Case Study: Lantmännen
In June, our client Lantmännen Maskin launched its new eCommerce site with over 1 million SKUs, selling spare parts and accessories for agricultural, forestry and construction machinery.
Building a Digital Strategy Roadmap: Activities & Projects
Welcome to Step 3 of the digital strategy roadmap planning. In our previous article, we explained the importance of KPI setting, and the best practices we employ to ensure continuous tracking and grooming of these measures. In this post, we’ll be discussing how to identify and plan the activities and projects that you need to …
Your Black Friday 2020 Ecommerce Checklist
Summer vacations might be in full swing but the Black Friday/Cyber Monday weekend is well and truly on the horizon. To get your eCommerce store ready, we’re pleased to announce our new Black Friday Checklist that you can download today and start using immediately.
Holiday Ecommerce 2020: Are You Ready?
Are you ready? Online shopping for the 2020 holiday season could set sales records.
The Top 5 Vaimo Summer Activities
As the summer 2020 doldrums are in full swing, and Vaimoers go on their vacations and holidays, we took a company-wide poll about our employees’ summer activities.
Building a Digital Strategy Roadmap: Defining KPIs
Welcome to Step 2 of the digital strategy roadmap planning. In our previous article we explained the importance of setting goals in the short, mid and long term and how we work closely with our clients as a part of our overall client success programme. A key part of being able to celebrate success is …
Magento’s New 2.4 Update: What’s in it for you?
Magento released a new edition of Magento Commerce and Magento Open Source 2.4 on July 28th. The update includes features for B2B sellers, a new media gallery, more customer payment and pickup options, as well as performance and security updates.
Building a Digital Strategy Roadmap: Thematic High-Level Plan
Welcome to Step 4 of the digital strategy roadmap planning. In our previous article, we explained how to identify the key activities and projects you need to undertake to achieve your digital strategy goals. We also looked at how we prioritise and validate them in a methodical manner that supports your strategy and intentions. In …
Building a Digital Strategy Roadmap: Goal Setting
In this article, we’ll explain the first roadmap phase which is identifying your digital goals. This process begins with identifying the business’ goals. Oftentimes, these are already in place and will relate to revenue or market share targets. The key part is understanding which digital areas and activities will support achieving these business targets.
The COVID-19 Pandemic Accelerates Nike’s Ecommerce Focus
US-based sports retailer, Nike, reported a $790 million quarterly loss and revenue $1 billion below initial Wall Street forecasts. Despite the poor quarterly results, Nike reported a 75% increase in digital sales.
Building a Digital Strategy Roadmap: Introduction
Vaimo works with retailers, brands and manufacturers all over the world to help them accelerate their growth in the digital space. A key part of achieving success is knowing where you are going as a business and why you are on your chosen journey.
