Do you need A DXP?
Digital experiences are overshadowing brick-and-mortar stores. This trend has only accelerated with COVID-19, which pushed businesses to create flexible and convenient shopping experiences.
What is a Digital Experience Platform (DXP)?
According to Gartner, a Digital Experience Platform is
“an integrated and cohesive piece of technology designed to enable the composition, management, delivery and optimization of contextualized digital experiences across multi-experience customer journeys.”
Digital experiences are interactions between an individual and a B2B or B2C organisation via online channels across various devices. The ability for businesses to manage their digital experience is getting more difficult. Their teams are growing, and the specific marketing needs for each channel is becoming more varied. And, so the process of digital experience management has become intertwined with digital experience platforms, such as Adobe Experience Manager, SAP Fiori, Contentstack, Pimcore to assist in providing an improved customer experience.
DXPs Growing in Popularity
Customer experiences occur over multiple channels, and these channels feed into one another. This interconnected shopping experience has led to a need for DXPs.
According to PWC, 90% of consumers expect consistent interactions across channels, and 86% of buyers will pay more for a quality and consistent experience. DXPs help marketers by allowing them to streamline content across channels for a unified customer experience.
DXPs are growing in popularity due to various factors:
- A need to manage large, global teams and assets.
- The desire among customers for a unified customer experience across channels.
- The need for a tool that can scale with teams across languages, countries, and also facilitates their transition to new countries and to operate in new languages.
Does your company need a DXP—now or in the future?
Download our checklist to understand your content and commerce maturity and how a DXP can help.