Mart Mäe Joins Vaimo International as Country Manager

Vaimo warmly welcomes Mart Mäe as the new Country Manager for Vaimo International. Mart brings a wealth of expertise in new business development, major market expansion, and digital transformation, most notably in the 2 years he spent as Regional Director and Business Group Lead for Intelligent Cloud at Microsoft.

September 21, 2022
Dynamic pricing adoption in North America and Europe

Dynamic Pricing in Ecommerce: How it Works

Dynamic pricing is not a new theory or practice. Rather, the concept of updating prices based on supply and demand has been an integral piece of commerce strategy for centuries.

February 2, 2023
Brand ambassadors

Brand Ambassadors vs. Influencers in Ecommerce

The way consumers do their shopping is changing. The move from offline to online has been going on for a while now, and has even further accelerated in the wake of the pandemic. But going from physical to digital is not the only change happening – consumer behaviors online are evolving in more ways than …

July 19, 2022
Madeleine Corvera quote: I love to be part of the solutions that bring value to our clients

People Portrait: Madeleine Corvera

Get to know Madeleine Corvera, a Solution Specialist Manager at Vaimo. Find out why she chose Vaimo and what she values most about working here.

February 9, 2022
Livestream Ecommerce

Livestream Ecommerce is the Future of Shopping

COVID-19 changed nearly every aspect of our lives. In a very real way, the pandemic caused a permanent shift in how we interact daily, even with common tasks like shopping.

July 20, 2022
Growth in U.S. subscription ecommerce sales

Ecommerce Subscription Services and Business Models in 2022

Long before the pandemic hit and spurred the demand for door-front deliveries, subscription ecommerce was already delivering products directly to consumers. Largely considered to be the original subscription box curator, BirchBox first kicked off its unique ecommerce business model back in 2010.

August 24, 2022
Ecommerce companies planning on investing in PWA

What is PWA: Definition, Benefits, and How to Get Started

As ecommerce competition is growing increasingly fierce, the chase for innovative solutions to improve the customer experience continues. One such solution, and a very promising one at that, is Progressive Web Apps (PWA).

September 22, 2022
Google Shopping title characteristics

Google Shopping Title Optimization: Tactics To Boost Your Conversion

For many brands, Google is a prime location for selling products. Here, via Google Shopping ads and listings, brands have the chance to showcase their products to a highly targeted audience. And, in many cases, those who are browsing Google Shopping listings are well on their way toward making a purchase.

September 2, 2022

What is Shoppable Content?

Shoppable content is on the rise and should be part of every optimized ecommerce strategy. Shoppable content turns everyday digital experiences into shopping opportunities, allowing consumers to make purchases without leaving the platform they’re currently using. It reduces friction in the buyer journey and increases the number of low-funnel touchpoints for digital brands and retailers. …

January 31, 2023
11 tips for choosing the right ecommerce partner for you

11 Tips for Choosing the Right Ecommerce Partner for Your Business

The ecommerce landscape is rapidly evolving, and so are the challenges for ecommerce merchants. New technologies, changing buying habits, and ever-increasing consumer expectations are forcing businesses to pivot and adapt quickly and often without warning. Today, more than ever, choosing the right ecommerce solution partner is crucial for business success.

July 26, 2022

5 Focus Areas To Optimize Your Ecommerce Supply Chain

Successful ecommerce requires more than a great website and attractive products. You need a reliable system to ensure you can always get your products delivered to your customers, on time and at the lowest possible cost. This is what ecommerce supply chain management is all about.

January 17, 2022

15 Tactics to Increase Customer Lifetime Value (CLV)

One of the most important metrics in ecommerce is Customer Lifetime Value (CLV). This measurement forecasts how much an individual customer will spend with your company over their lifetime. And the higher your CLV, the better the growth and stability of your business in the long term.

September 7, 2022

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