What is Adobe Experience Cloud?
The digital customer experience (CX) and the accompanying tools constantly develop and transform to keep the modern consumer engaged and intrigued. Online retail sales in the US brought in an estimated 768 billion US dollars in 2021, with Statista estimates placing that figure close to 1.3 trillion dollars by 2025. Over 263 million Americans shop …
Visual Merchandising: The Key To Increased Conversions In Ecommerce
In retail, we’re probably all aware of the importance of visual merchandising. The difference between beautifully displayed products in a well-designed space – and haphazardly thrown-together items in lousy lighting – speaks for itself. But it’s important to remember that the same dynamics are at work online and equally relevant.
People Portrait: Emil Mossberg
Get to know Emil Mossberg, a Frontend Developer at Vaimo. Find out why he chose Vaimo and how Vaimo helped him turn his passion for coding into a career.
After-Sales Service: How to Support and Engage Customers
After-sales service refers to everything you do to nurture your relationship with your customer after they purchase a product from you. Gone are the days of wooing customers to win their wallets for a one-time sale; today, brands understand the value of winning the hearts of customers in every interaction long after their initial purchase.
Risky Business: 11 Key Ecommerce Risks and How to Dodge Them
What does a digital commerce business have in common with English novelist Charles Dickens? To describe the digital commerce arena as “it was the best of times, it was the worst of times,” will resonate with many online business owners today.
Complex OMS Ecommerce
Order management is a critical component in any ecommerce strategy, and selecting the right Order Management System is vital. Not just from a technical backend perspective, but even more importantly, for how the OMS impacts the customer experience as a whole. While the wrong OMS will quickly get in your–and your customers’–way, the right system …
M-commerce & The Push Economy
As we’re entering the web3 era, we’re on the cusp of a new paradigm. One where consumer needs are predicted in advance, and offers are pushed out proactively for perfect timing. An era of increasing mobile commerce, and endless marketing and sales innovation. Let’s explore some of the exciting opportunities that lie ahead.
Omnichannel B2B Ecommerce: The New Normal
The traditional B2B sales cycle is changing. Well, actually, let’s put that in the past tense because it has already changed. It has gone from being based on time-consuming in-person meetings with sales reps to streamlined multichannel interactions that span across offline and online.
B-Corp and a Triple-Bottom-Line Mindset
As social and environmental awareness continues to grow, consumer behavior is quickly changing. People no longer opt for just the lowest price or the coolest brand; they want to understand what impact their purchase will have on the world that we all live in.
What is an Endless Aisle?
When the pandemic hit, it forced a large portion of traditional retail to go online overnight. And during the past few years of Covid-imposed lockdowns, brands in all sectors have had to innovate and adapt to the drastically altered customer behaviors. But what happens next?
Sustainable Ecommerce: Future Proof Your Business
At first thought, digital commerce and sustainability together may seem like a paradox. Sustainability means meeting our needs without jeopardizing the capacity of future generations to meet their own, and this includes natural, economic, and social resources. On the other hand, ecommerce largely evokes images of untenable business models and shipping, which entails packaging, transportation …
How Will Web3 and NFTs Impact Ecommerce?
Have you noticed? Something is happening to the World Wide Web, and it’s happening fast. Perhaps you’ve read about teenagers selling “digital assets” for millions of dollars and anonymous cryptocurrency founders turning traditional concepts of money upside down. So, what’s all this new, exciting, and yes – often weird – stuff really about?