Adobe Experience Cloud

What is Adobe Experience Cloud?

The digital customer experience (CX) and the accompanying tools constantly develop and transform to keep the modern consumer engaged and intrigued. Online retail sales in the US brought in an estimated 768 billion US dollars in 2021, with Statista estimates placing that figure close to 1.3 trillion dollars by 2025. Over 263 million Americans shop …

January 31, 2023
Visual Merchandising: The Key To Increased Conversions In Ecommerce

Visual Merchandising: The Key To Increased Conversions In Ecommerce

In retail, we’re probably all aware of the importance of visual merchandising. The difference between beautifully displayed products in a well-designed space – and haphazardly thrown-together items in lousy lighting – speaks for itself. But it’s important to remember that the same dynamics are at work online and equally relevant.

March 22, 2022
People Portrait: Emil Mossberg

People Portrait: Emil Mossberg

Get to know Emil Mossberg, a Frontend Developer at Vaimo. Find out why he chose Vaimo and how Vaimo helped him turn his passion for coding into a career.

July 21, 2022

After-Sales Service: How to Support and Engage Customers

After-sales service refers to everything you do to nurture your relationship with your customer after they purchase a product from you. Gone are the days of wooing customers to win their wallets for a one-time sale; today, brands understand the value of winning the hearts of customers in every interaction long after their initial purchase.

January 31, 2023
Ecommerce Risks

Risky Business: 11 Key Ecommerce Risks and How to Dodge Them

What does a digital commerce business have in common with English novelist Charles Dickens? To describe the digital commerce arena as “it was the best of times, it was the worst of times,” will resonate with many online business owners today.

March 15, 2022
Ecommerce order management system:

Complex OMS Ecommerce

Order management is a critical component in any ecommerce strategy, and selecting the right Order Management System is vital. Not just from a technical backend perspective, but even more importantly, for how the OMS impacts the customer experience as a whole. While the wrong OMS will quickly get in your–and your customers’–way, the right system …

January 31, 2023
M-commerce and The Push Economy

M-commerce & The Push Economy

As we’re entering the web3 era, we’re on the cusp of a new paradigm. One where consumer needs are predicted in advance, and offers are pushed out proactively for perfect timing. An era of increasing mobile commerce, and endless marketing and sales innovation. Let’s explore some of the exciting opportunities that lie ahead.

July 19, 2022
Omnichannel B2B Ecommerce: The New Normal

Omnichannel B2B Ecommerce: The New Normal

The traditional B2B sales cycle is changing. Well, actually, let’s put that in the past tense because it has already changed. It has gone from being based on time-consuming in-person meetings with sales reps to streamlined multichannel interactions that span across offline and online.

February 18, 2022
Brand group saless growth: B-Corp vs comparable emerging brands

B-Corp and a Triple-Bottom-Line Mindset

As social and environmental awareness continues to grow, consumer behavior is quickly changing. People no longer opt for just the lowest price or the coolest brand; they want to understand what impact their purchase will have on the world that we all live in.

February 14, 2022
What Is An Endless Aisle?

What is an Endless Aisle?

When the pandemic hit, it forced a large portion of traditional retail to go online overnight. And during the past few years of Covid-imposed lockdowns, brands in all sectors have had to innovate and adapt to the drastically altered customer behaviors. But what happens next?

January 31, 2023
The Importance of Sustainability when US Consumers Shop Online, by Generation

Sustainable Ecommerce: Future Proof Your Business

At first thought, digital commerce and sustainability together may seem like a paradox. Sustainability means meeting our needs without jeopardizing the capacity of future generations to meet their own, and this includes natural, economic, and social resources. On the other hand, ecommerce largely evokes images of untenable business models and shipping, which entails packaging, transportation …

July 6, 2022
Ecommerce in a Web3 world

How Will Web3 and NFTs Impact Ecommerce?

Have you noticed? Something is happening to the World Wide Web, and it’s happening fast. Perhaps you’ve read about teenagers selling “digital assets” for millions of dollars and anonymous cryptocurrency founders turning traditional concepts of money upside down. So, what’s all this new, exciting, and yes – often weird – stuff really about?

November 9, 2022

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