Stockholm, Sweden, May 18, 2017
– Vaimo, a leading global Magento solution partner and a strategic omni-channel partner for many well-known brands, signed a strategic partnership with inRiver, a market leader of Product Information Management (PIM) software and cross-channel commerce solutions. The new partnership enables Vaimo to implement inRiver Product Marketing Cloud to merchants around the globe.

Vaimo and inRiver have been working together to supply PIM to Vaimo clients for a few years already, and today, there are over 10 medium and large sized Vaimo clients running on inRiver Product Marketing Cloud and a couple of implementations are in the works.

“We have seen several successes together with inRiver with our existing clients in Europe and we believe we can create many more success stories together in the years to come. InRiver Product Marketing Cloud is a logical add-on product to our product portfolio since we are requested for a PIM solution almost within every sales case we get nowadays,” says David Holender, Chief Executive Officer at Vaimo.

“We will start delivering inRiver Product Marketing Cloud to clients globally, where we can be approached by both our existing clients and potential clients only for inRiver Product Marketing Cloud solution, or potential clients both for PIM solution and an eCommerce solution on the Magento platform,” says Markus Åberg, Chief Sales Officer at Vaimo.

InRiver Product Marketing Cloud is a great PIM solution for medium and large-sized merchants, who are looking to generate increased revenue through improved conversions, higher revenue per order and a better overall customer experience. Also, inRiver Product Marketing Cloud is perfect for merchants who are experiencing operational inefficiencies, inconsistency in product messaging, and have challenges with disparate product information.

”We see a very strong traction from the Magento client base and it feels great to have a successful company like Vaimo incorporating the inRiver Product Marketing Cloud in their offering to Magento clients. We feel that the partnership between Vaimo and inRiver will be successful and it is two strong, fast growing companies that now join forces,” says Niclas Mollin, CEO at inRiver.

“We are very excited to announce our strategic alliance with Vaimo, one of Magento’s top Global Elite partners. Vaimo has driven exceptional year-on-year growth during the last 9 years, and moreover, Vaimo already boasts years of experience with inRiver PIM solutions for their clients. As a global and strategic partner, Vaimo will drive deployment and operational success of inRiver Product Marketing Cloud with their mid- and large-sized clients’ that require omni-channel solutions. We perceive immense synergy between our two companies and we feel that we can achieve great success together and enter new markets easier,” says Jesper Larsen, Partner Director EMEA at inRiver.

About Vaimo
Founded in 2008, Vaimo is the global leader in delivering award-winning digital storefronts, omnichannel solutions and mobile apps on the Magento platform. Its sole focus is to accelerate B2B and B2C sales for brand, retail and manufacturer clients. With 14 global offices across EMEA and APAC and over 350 employees, Vaimo provides an international presence that allows them cultivate close, long-term relationships with its clients. Magento has recognised Vaimo’s leadership by selecting them as Global Elite Partner in 2017, Commercial Partner of the Year in EMEA in 2017, Omnichannel Partner of the Year in 2016 and EMEA Partner of the Year in 2015.   With a focus on driving digital innovation, Vaimo’s services cover the full-spectrum of merchants eCommerce needs ranging from strategy, design, development, optimisation, and cloud services, all the way to wherever the eCommerce initiatives might reach. Talk to us today about your commerce needs!

About inRiver
InRiver is the market leader for simplifying Product Information Management (PIM). We help B2C and B2B multi-channel commerce and marketing professionals tell perfect product stories. Our powerful inRiver Product Marketing Cloud service radically facilitates the creation, handling, and distribution of perfect product information for a world-class customer experience across all touchpoints, in multiple languages. More than 900 brands around the world rely on inRiver Product Marketing Cloud for efficiently controlling the product (information) flow for their globally recognized brands. inRiver was founded in 2007, and is today a well-recognized, award-winning, and rapidly growing company with an extensive partner network (PRIME). The company is headquartered in Malmö, Sweden, with offices in Chicago, London, Amsterdam and Stockholm and sales offices in Phoenix, and Istanbul.