In this turbulent year, the 2020 peak sales season could surpass all previous sales records. A large proportion of retailers already saw numbers that exceeded their 2019 Black Friday results after COVID-19 hit. For example, eCommerce shopping levels during April to May 2020 were 7% higher than what retailers saw during the 2019 holiday season (November to December). Despite economic turmoil, forecasters still project that holiday sales will grow between 1.5% – 3% in 2020.
Prepare your Holiday eCommerce strategy
With an eye on forecasts surrounding the COVID-19 pandemic, many retailers have moved online for the peak sales season. Infectious disease experts forecasted an increase in COVID-19 during the fall and winter months with instances of the illness peaking in early December. As a result, economic forecasters see eCommerce as a vital part of the 2020 holiday sales season.
“E-commerce is likely to be a big winner because consumers have shown a clear movement towards buying online rather than at brick and mortar stores.”
Daniel Bachman, an economic forecaster at Deloitte
Though eCommerce is keeping the holiday season alive, many consumers long for the days when they went to a physical store for their holiday shopping. The uneasiness of holiday shoppers means you must keep your eCommerce website working at peak performance from Halloween to Valentine’s day. For this reason, the key to your holiday sales strategy is delivering a seamless online customer experience throughout the holiday season.
Vaimo and Giosg are here to help you achieve great results in the coming months and answer some of your lingering questions:
1) How can you ensure an optimised and prepared eCommerce website for the peak sales season?
2)How can you increase your market share, delight customers, and prevent cart abandonment?
In this comprehensive guide, we’ll give you the tips to prepare your eCommerce site for the fast-approaching 2020 holiday season.
What our guide covers:
- Learn from last year
- Gamify your seasonal promotions
- Stand out with interactive ads
- Personalise your shopping experience
- Optimise for conversions with AI
- A/B test your offers
- Power up your customer service
- Automate FAQs
- Think mobile
- Data, data, data