December 2, 2019 
Digital Enablement
Marketing metrics can often appear intimidating and confusing, which often leaves businesses wary of how—and if—they should use them. But metrics are essential to understanding your company’s performance and progression over time. Without them, you’re unable to analyse what’s working, what isn’t and what you should focus on in the future for success.
November 28, 2019 
B2B Ecommerce
Our partner, inRiver, has released a new research report on the role of product information management in B2B commerce. Thanks to increased competition and changing buyer demands, the B2B ecosystem is in a period of transformation. B2B buyers now expect the same, seamless purchasing experiences that they’re used to as consumers. So the pressure on […]
November 28, 2019 
Customer Experience
Rapidly evolving customer expectations are setting new baselines for merchants, one digital experience at a time. This has been fuelled by the blurring of the physical and digital worlds in our mobile-centric society. Just take a look at how innovative brands like Nike now approach retail. The focus is shifting from ‘sales’ to ‘experiences’ at […]
November 22, 2019 
Our People
Welcome to another edition of Vaimo Introducing where we’ll be catching up with Christian Dreisbach from Vaimo’s US office. Listen in to hear what Christian had to say about life at Vaimo, the power of the Magento platform and her biggest achievements to date… Hi Christian and welcome to Vaimo Introducing! To kick things off, […]
November 21, 2019 
News
Here’s our monthly guide to your digital commerce success…
November 19, 2019 
Digital Enablement
Whether you’re in B2C, B2B, manufacturing, wholesale or retail, there’s one thing that all businesses have in common—satisfying its customers. Due to advances in technology and our ability to access all we’ll ever need at the swipe of an iPhone screen, customer expectations have exploded. This near-instant access to whatever we need has set the […]
November 14, 2019 
DevOps, Ecommerce Development
When starting out on a program to optimise conversion rates (CRO) or—more broadly—the customer experience (CXO), you will inevitability run into some challenges around the technology stack you’ll be using. Let’s talk about that. Define your goals and how you want to reach them One helpful paradigm that many technology organisations (try to) adhere to is […]
November 13, 2019 
Customer Experience
If there’s one thing that modern-day shoppers have in common, then it’s that they want what they want when they want it. Rapid advances in technology have created customers that demand intuitive and easy shopping experiences across channels.
November 7, 2019 
Digital Enablement
With the enormous user base on Facebook (1.59 billion daily active users on average for June 2019), tapping into and using the platform for ad purposes is something that eCommerce brands want to achieve.
