Business area

B2B, B2C, D2C, Experience design


Adobe Commerce




Sports and sports equipment

The Challenge

Before partnering with Vaimo in 2016, STIGA Sports was selling their products via resellers and distributors. All of their orders were taken manually with pen and paper, and they had no eCommerce solution. To keep up with the changing market, STIGA Sports decided to invest in their own digital sales channels.

Stiga portrait
Stiga ecommerce


Ecommerce growth (January 2021 vs January 2020)


Online revenue increase (2020 vs 2019)

The Solution

Ecommerce for the Next Generation

Having decided to implement a digital sales solution, STIGA Sports looked at different vendors and hosting platforms and decided on Vaimo and Adobe Commerce. STIGA Sports launched its D2C eCommerce site in 2017, initially as two separate sites for table tennis and games: hobby and leisure. The sites were later merged, leading to improved SEO. In 2019 STIGA Sports added a B2B sales portal to their site.

STIGA Sports has seen resounding success with their eCommerce site, with online sales revenue increasing 200% in 2020 compared to 2019. January 2021 was an all-time high in online sales for STIGA Sports–eCommerce grew by 650%, compared to January last year.

The Project Delivery: Ecommerce During COVID

With the COVID-19 crisis leading to many professional table tennis players not being allowed to compete, STIGA Sports saw a reduction in the table tennis products sales on their website. Some of their partners with physical stores were also facing difficulties. This challenging year highlighted the benefit of both D2C and B2B digital sales channels for STIGA Sports.

The sales in their leisure and hobby section on the website soared as people were spending more time at home but still wanting to stay active. Snowracers, also known as a toboggan or a sledge, were especially popular, as people were making the most of a snowy winter in Sweden.

“We are very happy with our experience with Vaimo and have a close relationship with the team. They have not only helped us with the technical development of our website but also across-the-board, for example with educating our team on the Adobe Commerce platform.”

Gustav Lundin, Ecommerce Manager

The Future

STIGA Sports is continuously improving their eCommerce experience; they have recently launched a new checkout for their D2C site and are working on further automating their B2B online orders.

STIGA Sports has ambitious plans for growth in the Swedish and international markets. They are planning on continuing their work on improving the SEO of their site and exploring new marketing channels to archive their goals.

STIGA Adobe Commerce

Notable New Features & System Integrations:

  • Klarna
  • Invoice for B2B payment
  • Vaimo integration base for products
  • Pineberry for SEM
  • Syntactica for SEO

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