personalization strategies in digital commerce

Digital personalization at scale: 5 strategies for digital commerce

How can digital commerce activities feel more personal for consumers? This is a question ecommerce retailers often grapple with. In brick-and-mortar stores, personalized experiences mainly involve interacting with store personnel, who can show customers the most relevant products. In digital commerce, however, it’s less straightforward. Luckily, digital commerce has one big advantage: data. That’s why …

March 19, 2024

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