Best practices for conversion rate optimization and personalization
Personalization and conversion rate optimization (CRO) are more than buzzwords. Having a personalization and CRO strategy impacts all moving parts of your ecommerce business, from revenue to customer experience and loyalty. But before jumping headfirst into these topics, let’s remind ourselves that clear processes, sensible methodology, and best conversion rate optimization practices are key. In …
Digital personalization at scale: 5 strategies for digital commerce
How can digital commerce activities feel more personal for consumers? This is a question ecommerce retailers often grapple with. In brick-and-mortar stores, personalized experiences mainly involve interacting with store personnel, who can show customers the most relevant products. In digital commerce, however, it’s less straightforward. Luckily, digital commerce has one big advantage: data. That’s why …