The designer, Minna Parikka, launched her brand in 2005 in her native city of Helsinki, where the Minna Parikka Universum flagship store is located today. Minna Parikka’s enchanting footwear is crafted from the finest Italian and Spanish leathers, with superior attention to detail. All other elements of the shoes are produced by the highest-quality suppliers in Europe. Minna Parikka designs are sold in 25 countries worldwide through some of the best fashion retailers, such as Selfridges, Harrods, Luisa Via Roma, Colette, Le Bon Marché, Galeries Lafayette Beijing, 10 Corso Como Seoul, Harvey Nichols UK, Kuwait & HK, I.T, Isetan, Sauce, and La Rinascente.


  • Merchant: Minna Parikka
  • Industry: Shoes and accessories
  • Vaimo Base Engine: Variate
  • Markets Served: Global
  • Number of Products: 150

Minna Parikka online store


Our customers can feel the bricks and mortar store experience of Minna Parikka online now, which is really great. I feel we have managed to convey the Minna Parikka brand in our new online store very well and I hope our customers enjoy shopping on the site and that they come back for more inspiration, time and again.


Previously, Minna Parikka had one website that introduced the brand, and another that sold her whimsical footwear. The designer wanted one cohesive site that would not only lead the customer directly to shopping, but one that would also convey the brand story through mesmerising visuals and playful design elements. Minna Parikka wanted the web shop to reflect the experience of the brand’s flagship store in Helsinki, which is “impossible to pass without a smile” due to elaborate, mischievous design elements and top-of-the-line customer service.

Minna Parikka online store


Vaimo brought Minna Parikka’s dream to life with a responsive and reliable online store that caters to a global audience with ease and efficiency. It’s much simpler for first-time customers to make a purchase, as the brand story is interwoven into the shopping experience through creative visuals. An integration with Elisa Kassa creates a seamless processing system for the business to manage both the web store’s and the physical store’s warehouse and bookkeeping. The site also features an Image Carousel, an Image Gallery and an Instagram Feed to showcase the products.


  • Fully Responsive
  • Multi-Option Filter
  • Gift Card
  • Image Carousel
  • Image Gallery
  • Instagram Feed
  • Badge Manager
  • Vaimo Checkout
  • Multiple stores: Global, EU, and FIN
  • Worldwide shipping via UPS & Posti integration
  • Elisa Kassa integration

Minna Parikka online store


Minna Parikka’s design and layout was completed by Craig and Karl, after Vaimo drew the wireframes for the design duo. Minna Parikka renewed the systems in their brick and mortar store, and chose Elisa Kassa as their POS and ERP solution. The project involved multiple players on the field in charge of different aspects, but the end solution, launched in December 2015, has really proven the benefits of the integrations and teamwork between the different parties.

Minna Parikka online store


Minna Parikka plans to stay on top of online trends in the ever-changing eCommerce industry. The brand wants to ensure that they are providing the best customer experience through modern features and state-of-the-art design. At the moment, Vaimo is perfecting the Minna Parikka delivery functionality and continues to improve the site together with the client.


We researched different platforms and solution providers, and we felt like Vaimo was the company to work with, as Vaimo works solely with Magento and focuses on delivering the best webshop solutions through one platform.

Minna Parikka, Designer and Owner of Minna Parikka


Minna Parikka
Minna Parikka
Designer and Owner
T: +358 9 667 554
E: [email protected]
Nea Valtonen
Key Account Manager
T: +358 10 396 2905
E: [email protected]

Minna Parikka online store