Twilio

We start by understanding your business needs and objectives, your customers, and their main journeys, to define the key use cases contributing to your objectives. We help you define the solution architecture, and reveal the required capabilities. We indicate the requirements and role of solutions such as Twilio Segment CDP & Twilio Engage to facilitate the defined use cases for achieving your goals.

Our team of experts conducts a thorough consultation to understand your customer data requirements, and translates this into solid customer data architecture and solution design for the data model and CDP implementation. We take into account the governance rules required to comply with legal and compliance regulations.

Once the solution design is ready, we proceed with the implementation of Twilio Segment CDP into your existing infrastructure. This involves:

• integrating the platform with your customer data sources, ensuring seamless data collection, identity resolution and management.
• Setting up the required governance rules to comply with legal and compliance regulations, to assure your customer data is always used in a compliant way depending on the use case.
• Integrating and connecting all destination channels, where you want to activate your customer data, for improving the customer journey. This can be any destination channels you have in place for advertising, marketing automation, web personalization, and more. Or we setup the integration with Twilio Engage.

With Twilio Segment CDP in place, we help you integrate data from various sources, including your CRM, e-commerce platform, marketing tools, and more. This ensures that you have a comprehensive view of your customer data, allowing for better insights and personalized experiences

Vaimo assists in setting up analytics and reporting capabilities within Twilio Segment CDP, allowing you to gain valuable insights into customer behavior, preferences, and interactions. These insights empower you to make data-driven decisions and optimize your marketing strategies.

Leveraging the power of Twilio Segment CDP, we help you create personalized customer experiences and automate marketing campaigns based on user behavior and preferences. This includes targeted messaging, product recommendations, and tailored promotions to drive engagement and conversions e.g. through Twilio Engage.

We begin by conducting a thorough assessment of your business objectives and customer engagement goals. Our team collaborates with you to develop a comprehensive strategy for leveraging Twilio Engage to enhance your customer communication and engagement efforts.

Once the strategy is defined, we proceed with the integration and implementation of Twilio Engage into your existing systems and workflows. This involves setting up the necessary connections with your CRM, marketing automation platforms, and other relevant tools to ensure seamless data exchange and communication channels.

Vaimo assists in creating audience segments within Twilio Engage based on various criteria such as demographics, behavior, and purchase history. This segmentation allows for targeted messaging and personalized communication that resonates with different customer segments.

Twilio Engage enables multi-channel communication, including SMS, email, voice, and chat. We help you leverage these channels effectively to reach your customers at the right time and through their preferred channels, whether it’s sending transactional notifications, promotional offers, or support messages.

Our team helps you set up automated workflows and campaigns within Twilio Engage to streamline communication processes and drive efficiency. This includes setting up drip campaigns, triggered messages, and response automation to ensure timely and relevant interactions with your customers.

Vaimo provides support in analyzing the performance of your communication efforts through Twilio Engage. We help you track key metrics such as open rates, click-through rates, and conversion rates to measure the effectiveness of your campaigns. Based on these insights, we continuously optimize your communication strategies to improve engagement and ROI.

Our partnership with Twilio Engage includes training sessions and ongoing support to ensure that your team is equipped with the knowledge and resources needed to maximize the platform’s capabilities. We offer guidance on best practices, troubleshooting assistance, and updates on new features and functionalities to help you stay ahead in your customer engagement efforts.