Martin Hjalm
Commercial Director, USA
Martin is an experienced digital strategy, innovation, marketing, and ecommerce leader with a passion for building brands. As a recovering perfectionist, he is actively working on not letting perfection get in the way of good. When he is able to break away from work you can often find him at the gym or driving his kids around to all their sports activities.
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Key B2B ecommerce features for a future-proof ecommerce platform
The B2B digital landscape is quickly evolving, as well as the shopping behavior of B2B customers, as more and more shift towards shopping online. According to a study by Forrester, over 90% of B2B customers start their business buying process by searching online 1. Moreover, an AMA New York report states that over 70% of …
Ecommerce benefits of extended reality
In the changing world of ecommerce, businesses are always looking for innovative solutions to stay ahead of the curve. One technology making waves in the industry is Extended Reality (XR). As we step into a new era of online shopping, XR is poised to redefine how consumers interact with brands and products. In this article, …
Low friction authentication: Balancing user experience and ecommerce security
Today’s online shoppers demand swift, tailored experiences that flow effortlessly across all platforms they engage with. Low Friction Authentication is crucial in delivering this seamless journey. Should a brand fail to meet these expectations, shoppers quickly abandon their carts or switch to competitors. For ecommerce success, investment in creating an exceptional user experience is a …
4 ways to use reverse image search and machine learning in ecommerce
The world of ecommerce is constantly evolving, and the technology behind it is too. Understanding new and existing technologies and how they can help your business can be challenging to keep up with, which is why we’d like to tell you about two technologies that you’ve probably heard of, but aren’t quite sure how to …
Buy Now Pay Later for business: weighing the pros and cons
Today, to be successful in ecommerce means to provide a unique and seamless shopping experience for your customers. Flexible payment options and financial solutions are an important part of the online shopping experience. Buy Now Pay Later for business is a great example of a flexible payment option that has gained substantial popularity over the …
Composable commerce 101: A guide for the non-tech-savvy
There has been a lot of buzz around headless and composable commerce in the ecommerce space. But if you’re not tech-savvy, you might wonder if you should be paying attention. The answer is yes, and here’s why. Gartner first introduced composable commerce in June 2020, and it has quickly become a popular term in ecommerce. …
Linear Commerce: What It Is and Why It’s Important
For a product to be purchased, there must first be an audience who wants or needs it. Based on this fundamental of business, linear commerce flips the normal cycle of creating a product, marketing to an audience, and selling said product, on its head. Instead, this approach focuses on the audience first and the products …
Alcohol Ecommerce: Trends, Strategies, and Markets in 2023
Alcohol ecommerce has seen remarkable growth over the past few years. Even in the U.S., where regulations previously held back the digitalization of this industry, the online wine and beer business is booming. Revenue in the U.S. alcoholic drinks market is expected to grow by 10.51% from today to 2025.1 And the average growth rate …
D2C Trends, Benefits and Tips for Success in 2023
Recent global events turbo-charged the already rapidly changing landscape of digital commerce. A truly pivotal year for online retail, 2020 kept consumers at home, and as a result, people’s purchasing habits shifted dramatically. Fast forward to 2023, and consumers keep raising the bar on what they expect from online businesses. Consequently, the organizations that harness …