Creating something unique
With little control over customer experience and no access to data to track performance and behaviour of customers, Wimbledon set out to create a digital experience that reflects the rich history of the brand. Wimbledon wanted their online customers to feel the breathtaking atmosphere of a live experience at Wimbledon.
When bringing the store in-house, Wimbledon wanted to easily update and manage the online store. Most importantly, Wimbledon looked to partner with an agency that understood the legacy behind the brand and appreciated their unique vision for an online store.
“Where are the companies, the agencies, the firms, the partners that would understand the story? Which ones would be able to just pause and listen to us explain that we have an amazing thing that happens once a year that the whole world is aware of? When we met with Vaimo, we realised we'd found a partner that understood that beautifully, and it has worked in our favour ever since.”David Hewitt
Head of Retail and Merchandise
Solutions and features implemented
- Custom PDP
- Fully responsive site, mobile friendly
- Internationalisation: Global-E integration
- Klevu Smart Search
- Klevu Smart Merchandising
- Adobe Commerce for ecommerce
- Integrated payments
- Yotpo reviews
- Google and Facebook shopping
- AMEX discount on checkout
- Best practice checkout experience platform
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