Creating something unique
With little control over customer experience and no access to data to track performance and behaviour of customers, Wimbledon set out to create a digital experience that reflects the rich history of the brand. Wimbledon wanted their online customers to feel the breathtaking atmosphere of a live experience at Wimbledon.
When bringing the store in-house, Wimbledon wanted to easily update and manage the online store. Most importantly, Wimbledon looked to partner with an agency that understood the legacy behind the brand and appreciated their unique vision for an online store.
Taking back control
Wimbledon partnered with Vaimo to create a digital experience that reflects the Wimbledon brand while navigating wholly unique challenges such as managing peaks in traffic around various sporting events. Using Adobe Commerce, Wimbledon transitioned from a fully outsourced to an in-house operation. This allowed the Wimbledon team to take control of the customer journey and empowered them to scale and grow the retail brand. With features including integrated payments, a fully responsive and mobile-friendly site, and implementation of the best-of-breed solutions such as Klevu, Yotpo, and Braintree, Wimbledon experienced early success and growth in its retail operations.
“Where are the companies, the agencies, the firms, the partners that would understand the story? Which ones would be able to just pause and listen to us explain that we have an amazing thing that happens once a year that the whole world is aware of? When we met with Vaimo, we realised we'd found a partner that understood that beautifully, and it has worked in our favour ever since.”
Head of Retail and Merchandise
Solutions and Features Implemented
- Custom PDP
- Fully responsive site, mobile friendly
- Internationalisation: Global-E integration
- Klevu Smart Search
- Klevu Smart Merchandising
- Adobe Commerce for ecommerce
- Integrated payments
- Yotpo reviews
- Google and Facebook shopping
- AMEX discount on checkout
- Best practice checkout experience platform
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